Mercedes-Benz showed strong sales in 2023 with a rise in popularity of EVs.
2023 was an extraordinary year for Mercedes-Benz, with a record-breaking 2,043,800 units sold. The remarkable success can be attributed to the surging demand for superior products, leading to significant growth in key segments such as Mercedes-Maybach, G-Class, and Mercedes-AMG. Let’s delve into the details of the exceptional performance that fueled this remarkable achievement
Mercedes-Maybach: A 19% Surge in Elegance and Innovation
Mercedes-Maybach experienced a stellar year, witnessing a 19% increase in sales in 2023. The success was propelled by robust sales of the Mercedes-Maybach GLS and S-Class versions across key regions. Notably, in Q4, the brand introduced its all-electric EQS SUV in the U.S. market, laying the foundation for a broader global release in 2024. The amalgamation of luxury and electric innovation positions Mercedes-Maybach as a trailblazer in the evolving automotive landscape.
G-Class: Iconic Strength, 11% Growth
The iconic G-Class maintained its stronghold with an impressive 11% increase in sales during 2023. The robust performance comes ahead of the eagerly anticipated introduction of the electric G-Class in the coming year. The unwavering demand for the G-Class highlights its enduring appeal and sets the stage for a seamless transition into the era of electric vehicles.
Mercedes-AMG: A 4% Rise Fueled by High-Performance EVs
Mercedes-AMG continued its success story in 2023, with a 4% increase in sales. Noteworthy is the remarkable 76% surge in high-performance battery electric vehicles, showcasing the brand’s commitment to embracing the future of automotive technology. The amalgamation of luxury, performance, and sustainability positions Mercedes-AMG as a leader in the high-performance segment.
Top-End Vehicles: Impressive Sales Growth Despite Challenges
Despite constrained product availability, the Top-End Vehicles category, comprising Mercedes-Maybach, G-Class, and Mercedes-AMG, reached 328,200 units in 2023. In Q4 alone, sales of Mercedes-Benz Cars touched 514,000 units, including a notable 17% rise in Top-End Vehicles quarter-on-quarter. This resilience underscores the strong consumer demand for top-tier luxury and performance vehicles.
Core Segment Challenges and Triumphs
The Core segment faced challenges in 2023, with full-year sales reaching 1,096,800 units (-2%) due to supplier bottlenecks and the model changeover to the new E-Class. However, the C-Class saw a remarkable 10% rise in sales, showcasing the brand’s ability to adapt and excel in dynamic market conditions.
Entry Segment Surges Ahead with EQA and EQB
The Entry segment experienced a 4% increase in sales, reaching 618,800 units in 2023. This growth was propelled by the strong demand for the EQA (57% increase) and EQB (109% increase), signaling a shift towards more sustainable and compact electric vehicles.
Electrifying Success: Fully Electric Models Drive Growth
Fully electric Mercedes-Benz passenger car sales soared by an impressive 73% in 2023, accounting for 11% of overall sales and 19% when including plug-in hybrids. The EQE Sedan witnessed a global surge of 120%, with BEV sales in the U.S. market more than doubling (+167%) thanks to the new EQE SUV. This underscores Mercedes-Benz’s commitment to leading the charge in the electric vehicle revolution.
