The JAECOO globalisation strategy is catching up exponentially in Malaysia now
Amidst the sweeping global trends of electrification, many brands are embarking on international expansion at an unprecedented speed and scale, particularly in the automotive industry and Malaysia holds a significant position as a focal market in this expansion journey as it is a good location with a lot of possibility for infrastructure.
JAECOO stands as a global brand specifically crafted for international market expansion, aiming to deliver captivating products to a newly emerged professional demographic focusing on their refined lifestyle preferences, The brand is committed to developing exceptional urban off-road SUVs within the premium segment.
Moreover, the introduction of the JAECOO brand is underway here in Malaysia, and the first two units of the right-hand drive JAECOO J7 AWD have also recently arrived in Malaysia for road testing to meets the highest standards of performance and safety, exclusive preview to potential dealers and investors in anticipation of showroom openings and more in store for us.
With this is also the commencement of preliminary pre-introduction marketing initiatives to build up the excitement ahead of the official introduction to the Malaysian market in 2024. This means in addition to all the brands we are already used to seeing here, this brand will be added to the list offering Malaysian car buyers even more choice than ever before.
On top of that, in the fiercely competitive automotive market, JAECOO, with its philosophy of “Born Global,” stands out as an emerging brand performing well globally. By integrating superior global resources, the brand is committed to developing urban off- road SUVs that lead in future-forward technology, offering global users an unparalleled travel experience.
The official JAECOO Malaysia Facebook page has also been officially launched in line with this so do stay tuned for the latest news and upcoming events. Furthermore, the official website for the brand in Malaysia is set to go live by January 2024. In the meantime, customers can find additional information on the brand’s Global website for now.
Well, I don’t really know how to feel about this but I sure am glad that at the very least, there will be stiffer competition and more choice for the Malaysian buyers which means more brands will likely be forced to step up their game as a result which in turn means we only get better and more desirable products which is always a good thing, especially for the average Malaysian.
Well, now we ask, are you guys excited for JAECOO arriving in Malaysia?
