This new sales company will be directed and managed by Stellantis here in Malaysia
Stellantis, one of the world’s leading automakers and a mobility provider, has announced it will establish a new National Sales Company (NSC) in Malaysia within the first quarter of 2024. The new NSC will be the official Stellantis entity directing and managing the sale and distribution of the automaker’s vehicles in Malaysia.
This change in business strategy is part of the brand’s growth ambitions in the ASEAN region, in line with its electrification plans and the company’s global Dare Forward 2030 strategy. Many have been wondering if Stellantis would be setting up shop in Malaysia for a while and now it looks like we have our answer.
Moreover, in conjunction with this strategic change, Bermaz Auto Alliance (BAA), a 55 percent owned subsidiary of Bermaz Auto Berhad (Bermaz Auto) and the current distributor for Peugeot in Malaysia, will in the meantime continue to work with Stellantis for vehicle sales through its own network.
Daniel Gonzalez, Chief Operating Officer for ASEAN & General Distributors at Stellantis also expressed his appreciation for Bermaz Auto, emphasising its pivotal role in establishing a strong presence for the Peugeot brand in Malaysia in the last three Years.
On top of that, the Malaysia NSC will be led by Jamie Francis Morais, who is the current Head of Aftersales for the ASEAN & General Distributors operations for Stellantis. Morais is a seasoned professional with 19 years of experience in the automotive industry within esteemed global brands including Toyota, BMW, Nissan and Proton.
On top of that, his extensive leadership background spans different operations including aftersales, network, customer service, quality, sales and training. BAA will continue working with Stellantis during this transition period, with both companies remaining steadfast in their commitment to serve Peugeot customers in Malaysia.
Stellantis’ new direction and strategy for the ASEAN region includes its electrification ambitions, evaluating the potential of the Gurun plant in Kedah as a regional manufacturing hub to manufacture battery electric vehicles (BEVs) for both domestic and export markets in ASEAN, and driving consumer adoption of BEVs in the region.
Regional priorities revolve around a commitment to sustainability under Stellantis’ Dare Forward 2030 strategy. The automaker is investing over RM2 billion (€400 million) to introduce the STLA Medium platform to the ASEAN region. This modular- by-design platform enables the brand to be able to produce multi-energy vehicles (BEV, ICE, MHEV) and local manufacture of cars from it’s house of brands such as Jeep and Citroen.
