Stellantis is doing this driven by its “Built in ASEAN for ASEAN” roadmap
Stellantis, one of the world’s largest automakers with 14 iconic brands under its belt such as Peugeot, Citroen, Ram, Maserati, Alfa Romeo, Jeep and more. The brand has now outlined its plans for new mobility solutions for the ASEAN region which include its ambition to lead the shift to electrification. Lets take a look at it.
Stellantis is aiming to bring its STLA Medium platform to the ASEAN region which was unveiled globally in June 2023. STLA Medium is a global BEV-by-design (battery electric vehicle) vehicle platform with state-of-the-art features including best-in-class range of 700km, energy efficiency, embedded power and charging power.
Moreover, in line with Stellantis’ commitment to long-term sustainability and to achieve the bold ambitions of its Dare Forward 2030 strategy, the automaker is investing over RM2 billion (€400 million) to introduce the STLA Medium platform.
This platform will enable Stellantis to produce all kinds of vehicles (BEV, ICE, MHEV) in ASEAN for ASEAN which can result in local sourcing opportunities for local suppliers and manufacturers of over RM5 billion (€990 million) within the next four years.
In line with its ambitions, Stellantis is also partnering with Indonesia as part of its localisation and upstream battery materials investment plan to support its electrification strategy. This includes an agreement with its business partner in Indonesia, Indomobil Group, will begin local assembly of Citroen EVs in 2024.
In 2021, Stellantis acquired 100 percent ownership of the Gurun plant in Kedah and established its India and Asia Pacific Regional HQ in Kuala Lumpur as part of its roadmap. The brand is evaluating the potential of the Gurun plant as a regional manufacturing hub to manufacture BEVs for domestic and export markets in ASEAN.
On top of that, additional growth initiatives in the region include the establishment of a fully functional Regional Training Academy and Centre for competency-based upskilling in Product, Commercial, and After-sales services, as well as forging business partnerships with local companies to develop new mobility solutions.
The ASEAN & General Distributors organization is a vital part of the India & Asia Pacific (IAP) region. The IAP region is one of the “Third Engine” growth regions of Stellantis together with South America and the Middle East & Africa and is also one of the more important markets to Stellantis for its roadmap.
Stellantis, with over €180 billion (about RM898,012,810,800) in net revenues achieved in 2022 and a commercial presence in 130 markets, is focused on driving the adoption of BEVs in the ASEAN region through its portfolio of upper mainstream European brands, global SUVs, American brands, and luxury and premium marques.
