This will also be the fourth Royal Enfield store in Malaysia as well
Royal Enfield, the global leader in the mid-size motorcycle segment, has strengthened its footprint and increased accessibility for consumers in the Malaysian market. To further enhance our reach in the Asia Pacific region, the brand today announced the opening of a new exclusive store in Batu Caves, Malaysia.
The new Royal Enfield store is located at 6, Dolomite Park Avenue, Jalan Batu Caves, 68100 Batu Caves, Selangor, Malaysia and this exclusive store will offer greater accessibility for existing and potential customers in Malaysia while also increasing convenience by offering everything they may need under one roof.
Moreover, customers and motorcycle enthusiasts in Malaysia can now experience 122 years of legacy through its complete range of motorcycles, apparel and accessories, all in one exclusive store. The Royal Enfield store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the brand’s ownership experience.
The Royal Enfield Batu Caves Store by Hup Seng Bikers Sdn Bhd is located in the commercial center and will now provide greater accessibility to customers in Selangor.
Mr. Rewi Hamid Bugo, Chairman of Didi Group stated, “In our commitment to further expand our reach, we have opened our forth exclusive store and 4 studio stores spanning from the southern to the northern regions of Malaysia.”
“This will get us even closer to our customers and provide easy access to the brand. With the combined efforts of Royal Enfield and Didi Group, we are confident in our ability to establish a prominent presence and carve a niche in the Malaysian market.” He added.
On top of that, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, also said, ”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders.
He concluded with, “Malaysia is one of the high potential markets in Southeast Asia and we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. The Batu Caves store is the 4th official store we have launched in the last 2 years. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts.”
With this new exclusive store in Batu Caves, Royal Enfield will be providing all its motorcycles, services , apparels and Genuine motorcycle accessories under one roof.
