Proton’s long awaited return to the C-segment sedan market is official with the Proton S70
Yes, the Proton S70 is basically a rebadged Geely Emgrand, but in some ways, the differences our first national carmaker has made to the model are substantial enough to set it apart as almost a new car.
Well, now that we finally have the prices, let’s review. The base spec Proton S70 Executive goes for RM73,800, while the mid-spec premium variant goes for RM79,800, while the top spec flagship and flagship X variants go for RM89,800 and RM94,800 respectively. These are all on the road prices without insurance.
Moreover, we have already covered all the differences between each of the four variants of the Proton S70 so instead of going through that all over again, check out this link here to refresh your memory.
Alternatively, for easy reference for those who haven’t seen the multiple leaks for its equipment list already, here is a variant-by-variant breakdown on the kit that comes with each Proton S70 trim:
1.5T Executive — RM 73,800
6 SRS airbags
Lane Change Assist
Electric Parking Brake
16-inch single-tone alloy wheels
Fabric upholstery
8-inch central infotainment screen
Halogen projector headlights with LED DRLs
4-speaker sound system
Cruise control
Drive mode selection: Eco, Comfort, Sport
1.5T Premium — RM 79,800 (+ RM6,000 from Executive)
Adds from Executive:
LED headlights
Rear LED tail light bar
Leatherette upholstery and steering wheel
Rear central armrest
Single-zone automatic climate control
Reverse camera
Front parking sensors
Auto folding side mirrors
1.5T Flagship — RM 89,800 (+ RM 10,000 from Premium)
Adds from Premium:
Steering mode selection: Comfort, Normal, Sport
Advanced Driver Assistance System: Autonomous Emergency Braking (AEB), Intelligent Cruise Control (ICC), Traffic Sign Information (TSI), Lane Change Assist (LCA), Auto High Beam (AHB)
Tyre Pressure Monitoring System (TPMS)
360º Surround View Camera with 3D display
17-inch dual-tone alloy wheels
Wireless charging pad
Powered driver’s seat
10.3-inch LCD instrument cluster
12.3-inch central infotainment display
8-speaker sound system
1.5T Flagship X — RM 94,800 (+ RM 5,000 from Flagship)
Adds from Flagship:
Sunroof
Proton markets the S70 as a C-segment sedan, the successor to the successful Preve, which replaced the Waja, but can this car actually stack up against other C-segment cars?
Well, let’s just say that the most common Japanese C-segment offerings we have in Malaysia today will challenge the Proton S70 in all metrics, but it does do well against the B-segment rivals instead.
Still, space is not really something any B-segment sedan buyer is prioritising. If you want space, get an SUV, and if you want sporty, get a sedan.
Still, I have been complaining for the longest time that I miss “the good old days” of the sedan being the dominant presence on any road and that SUVs and pickup trucks have replaced the humble sedan there so I suppose I should be grateful Proton is releasing this car. What do you guys think of the Proton S70, do you like it as much as I do?
To find out what are the offers available for this latest Proton sedan you can visit www.protonmalaysia
