Perodua will now co-promote and boost tourism in Malaysia with its cars
Tourism Malaysia and our second national carmaker, Perodua, have inked a 3-year memorandum of collaboration (MoC) to co-promote tourism in Malaysia. This collaboration will take effect from 2024 to 2026 and is built on a foundation of mutual commitment to advancing Malaysia’s tourism sector, facilitating accessibility, and enhancing the overall tourist experience.
The MoC seeks to achieve several critical objectives that are sure to benefit the country’s tourism industry and the economy. The first of these objectives is enhanced accessibility. With this, Perodua, Malaysia’s leading automotive brand, will play a pivotal role in improving accessibility for domestic and international tourists.
Moreover, sustainable tourism is the second objective and will see both organisations being committed to sustainable tourism practices. This partnership will actively promote eco-friendly travel options, and simultaneously reduce the environmental impact of tourism. Perodua’s focus on energy-efficient vehicles aligns perfectly with this vision.
The next objective is cultural exchange. Malaysia boasts a rich tapestry of cultures, traditions, and heritage. Now together with Tourism Malaysia, Perodua will facilitate cultural exchange programmes, which will enable tourists to immerse themselves in the diverse customs and traditions of Malaysia to help achieve this objective.
On top of that, marketing and promotion is the next objective and the collaboration will see both Perodua and Tourism Malaysia pooling their resources to market and promote Malaysia as a premier tourist destination. This will involve joint advertising campaigns, promotional events, and leveraging digital platforms to attract a global audience along with many other efforts.
The final objective is customer experience and Perodua, renowned for its customer-centric approach, will work closely with Tourism Malaysia to enhance the overall tourist experience. From transportation services to recommendations for cultural events and attractions, tourists will have a seamless and memorable visit to Malaysia.
What’s more, Brand President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said, “For Perodua, this collaboration and its objectives are in line with our ‘mobility as a lifestyle’ initiative.”
Dato’ Sri Zainal explained that through this MoC, Perodua would be able to expand its new business model, specifically vehicle subscription, while at the same time get real-time feedback from foreign travellers on their opinion of the brand. This will likely keep it at the top of its game and help boost tourism all in one fell swoop.
This collaboration between Tourism Malaysia and Perodua is set to usher in an exciting era for Malaysia’s tourism industry, and it promises to benefit the nation, its tourists, and its environment.
