Chery Auto recently hosted the 2023 Chery International User Summit in Wuhu, China from 15 to 20 October.
Just this last week we have seen first hand the ‘might’ of Chery Auto in China. The ‘2023 International User Summit’ was held in Wuhu China from the 15th to the 20th of October.
With this exciting and unique event, Chery management brought together Chery customers from across the globe, celebrity bloggers and influencers as well as the global mainstream media to experience, explore and to further develop Chery’s new user ecosystem online.
There were people from 45 countries and this is where Chery has been taking market share a step at a time.
Meanwhile, the Chery ecosystem will encompass the three major brand themes of new ecology, new technology and a new future.
The brand’s most important concepts such as its green aspirations, pursuit of premium cabin technology and desire to resonate with families and those seeking community was clearly displayed across three large exhibition areas.
A heavy emphasis was placed on co-creating with their customers and other smart life partners by listening to their needs, understanding new lifestyle demands in the light of smart technology and seeing how different user-energy possibilities line up with Chery’s brand value and vision.
Underpinning the overarching themes of environmental consciousness, cutting-edge technology, and the future of the industry, participants were encouraged to embark on a collective journey to redefine the Chery user experience.
The event had a large showcase of all new sports utility vehicles with various powertrains, a range of lifestyle electric products, interesting robotics that might be seen in many homes in the near future and the further commitment by Chery management to ‘give back’ to very needy originations around the world.
This global event also saw how Chery management wanted to share their health and living concepts to the media and attending influencers. This was an organized bike ride that had 1,000 participants riding an OMODA bike (part of the OMODA brand which will be on sale very soon) around the Wuhu city city park, yes it was tough for some of us who have led an unhealthy lifestyle, but it opened our minds to the direction that Chery is taking.
The event also saw a generous USD6 million donation to the United Nations Children’s fund.
