MyTukar’s after sales business gets rebranded Carro Care and has a new partner.
In a significant development, Carro, the automotive technology company, has embarked on a transformative journey in partnership with Jardine Cycle & Carriage (JC&C), a renowned player in the regional automotive industry. The collaboration, involving a substantial US$60 million investment, marks the inception of Carro Care – a rebranding of the existing myTukar after sales business.
Carro Care’s mission is to amalgamate the strengths of both Carro and JC&C, utilizing Carro’s cutting-edge technology and JC&C’s well-established aftersales value chains and market presence. The initial focus of Carro Care is Singapore and Malaysia, with an ambitious plan to roll out its innovative solutions, starting in Malaysia.
Revamping Aftersales Services in Malaysia
One of the first steps in Carro Care’s strategy is the rebranding and enhancement of myTukar’s refurbishment and service centers in Malaysia. These centers will be upgraded with Carro’s full suite of technology capabilities, creating a new standard for customer experience in the automotive aftersales domain.
Leadership in Aftersales
Heading this transformative journey is SV Balasubramanian, who brings over 30 years of invaluable experience in the automotive industry. Notably, in the past 18 years, he played a pivotal role specializing in Mercedes-Benz aftersales services for Cycle & Carriage Bintang. His appointment as the CEO of Carro Care underscores the commitment to delivering top-notch aftersales services.
A Customer-Centric Approach
SV Balasubramanian emphasizes the importance of honesty, quality, and transparency in vehicle aftersales services. Carro Care’s core philosophy revolves around these principles. Customers can expect a tech-driven, transparent, and convenient approach to vehicle servicing. What sets Carro Care apart is its dedication to offering unparalleled service at a more accessible price point.
Carro Care is set to provide customers with upfront, transparent pricing for all services. This ensures that customers have a clear understanding of the costs involved. Furthermore, Carro Care will maintain comprehensive records of each customer’s servicing history and visits. This transparency fosters trust and enables customers to make informed decisions about their vehicle maintenance.
A Vision for the Future
Aaron Tan, the Co-founder and CEO of Carro, sees this partnership as a significant step towards enhancing the end-to-end car ownership experience for customers. By collaborating with JC&C, Carro aims to remain at the forefront of the automotive industry, offering innovative solutions that add substantial value to the customer journey.
For more information about Carro Care, please email [email protected].
