This year there have been a few Sub-Standard auto and bike shows and more are coming
Auto shows and bike shows like any other exhibition is a great way to make money, however does it really offer better deals for the consumer and enough eye candy for the ticket paying visitor?
We have seen how the home renovation exhibition, baby expo, property exhibition and even better is anything with the word ‘EV’ (electric vehicle) in its title makes for a great crowd attraction right now in Klang Valley.
Meanwhile, Malaysians love to visit exhibitions and shows, whether they are buying, window shopping for the future or just browsing and these show/exhibition organizers ONLY NEED to get one or two crowd pulling ‘hero items’ to get mass attention.
We have attended a few this year (2023) and only the Art Of Speed at MEAPS and the EVX at Setia City Convention Centre delivered as promised while the rest used ‘bait’ in their advertising and media engagement to attract the attention of Malaysians who end up paying a high entrance fee to see 90 percent of cars that have already been shown in earlier shows and with bike shows, you get about 75 percent of motorcycles already displayed at earlier shows.
Last few months there were a few disappointing show (as we read the many social media disappointing reviews) and month we have another automotive show that promises ‘really nothing new’ except a few cars that have been loaned by a private collector to ‘bait’ visitors into parting with their hard earned money.
Paying the high venue parking fee and the high entrance fee combined seems like such a waste of money and even more disappointing is the fact that our in-famous Malaysian Automotive Institute (MAI) (known for years for its corrupt and MACC charged former leader) is endorsing these shows and similar shows year in and year out.
