Looks like the X90 will be another profitable vehicle for the company
The recently launched Proton X90 is powering sales growth for Proton vehicles in 2023 and the current model line-up of four models are leading the year to date sales for their respective segments.
This is best exemplified by the Proton X90, the company’s newest addition, which leads monthly and YTD sales for D-segment SUVs with the addition of 719 units in August and a cumulative total of 2,944 units thus far, despite having only three full months of sales under its belt.
Meanwhile, the popularity of the X90 is not only its 3 row seating and large cabin space, but also its drivetrain.
The Proton X90 comes with a 48V Electric Motor Synergy (EMS) System, which is designed to work in tandem with the car’s petrol fed engine.
The 48V EMS System is paired to the tried and tested 1.5l TGDi engine, the same one found on both the Proton X50 and X70, and mated to a 7-speed DCT for quick and smooth gear changes.
This system provides extra torque and acceleration when needed, making for a more powerful and smoother driving experience. It also helps to reduce fuel consumption and emissions, which is excellent for city traffic commuting.
How The BSG System Works
The 48V EMS System is made up of six key components, including the 48V Belt-Starter Generator (BSG) motor, the DCDC Converter, the 48V Lithium-Ion Battery, the Battery Management System, the Recuperation Braking System, and the Hybrid Module Control System.
These components work together to offer a more economical, more powerful, and smoother driving experience to users.
One of the key benefits of the BSG system is that it allows a vehicle to have various electric vehicle features, including extended shutdown, comfort start, dynamic boost, engine-off sailing, quick starting, full boost and regeneration.
PROTON surpassed the 100,000-unit barrier for a fifth consecutive year by surging past the threshold in August, a month earlier than doing so in 2022. With 13,955 units (domestic + export) delivered last month, YTD sales for 2023 now stand at 104,602 units, 19.6 percent or 17,121 units more than the volume recorded for the first eight months of the previous year.
With total industry volume (TIV) for the month estimated to be at 74,200 units, PROTON’s market share is projected to be at 18.8 percent for August, with a YTD market share figure of 20.8 percent. The company’s volume growth however remains ahead of TIV, which is now estimated as 12.2 percent for 2023.
