Polestar also kicked off its partnership with Mattel’s Hot Wheels at IAA 2023
Swedish electric vehicle (EV) manufacturer, Polestar, has just brought the winning design from its latest design contest to life as a 1:1 scale model in Munich at IAA 2023 while also kicking off a partnership with Mattel’s Hot Wheels brand, starting with Hot Wheels providing the inspiration for the brand’s next design contest.
The ‘Polestar Synergy’ electric fantasy supercar combines three winning designs from the latest competition in a field of over 600 entries. Entrants responded to a brief to design a Polestar vehicle centred around the experience of performance, providing an advanced technical story that enables this in a sustainable way.
Moreover, after shortlisting ten designs, the judging panel selected two exterior winners and one interior winner, a first for the competition. The result is the Polestar Synergy, the product of over six months of collaboration between the winners and the brand’s Design team to turn three dreams into one reality.
The final design of the Polestar Synergy is inspired by nature and emotional durability, featuring a single-seat floating interior design with control at its core. It is being exhibited at the brand’s Space in Munich during IAA 2023 before visiting other Polestar locations in the future.
Both winning exterior designers, Devashish Deshmukh and Swapnil Desai, are based in Paris, France with Deshmukh’s design focused on hollowed-out volumes, inspired by a hammerhead shark, while Desai’s design was themed around emotional durability with technical upgradability and materials that age gracefully over time.
On top of that, the interior design winner, Yingxiang Li, who is based in China, created a cabin with a performance-orientated seating position that offers a new experience focused on “floating comfort and control.”
The Polestar Synergy concept is a realisation of the brand’s key performance values. Standing just 1.07 metres tall and 4.56 metres long, the car exhibits proportions and details not yet seen from the brand to create a stunning supercar silhouette, proving electric supercars can be as exciting as internal combustion supercars.
After its debut in Munich, the 1:1 scale model of the Polestar Synergy will make its way to the US and begin its tour as a feature model at the Hot Wheels Legends Tour in El Segundo, California, from 7 October 2023, before making other appearances at the brand’s other locations around the country.
So what do you guys think of the Polestar Synergy concept? Would you be excited if more EVs looked like that? I personally don’t really think the design is revolutionary or anything like that but I do admit it looks good.
