Mercedes-Benz Malaysia gets a new CEO, President and Head of Region for SEA II named Amanda Zhang.
Mercedes-Benz Malaysia has taken a significant stride towards shaping its future with the appointment of Amanda Zhang as the CEO & President of Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars SEA II. The transition, effective from the 1st of August 2023, signifies the brand’s commitment to advancing its legacy of innovation, sustainability, and customer-centricity in the dynamic Malaysian market and the wider SEA II region.
Continuing the Legacy of Excellence
Amanda Zhang’s appointment marks the next chapter in the brand’s journey, following the visionary leadership of outgoing CEO Sagree Sardien. Under Sardien’s guidance, Mercedes-Benz Malaysia made significant strides towards its global vision of crafting the world’s most desirable cars with sustainability at its core. Sardien’s emphasis on electric mobility paved the way for a remarkable lineup of luxury electric vehicles (EVs), including the locally assembled Mercedes-Benz EQS 500 4MATIC, solidifying the brand’s commitment to a greener future.
Moreover, Sardien’s tenure saw the integration of digital transformation in Mercedes-Benz Malaysia’s operations, revolutionizing customer experiences through the Retail of the Future agency model. The brand’s strong corporate citizenship was equally evident through community engagement initiatives that strengthened its bonds with local communities.
A New Chapter Unfolds
Amanda Zhang brings a wealth of experience and strategic acumen to her new role, having previously served as the CEO of Mercedes-Benz Romania, where she spearheaded impressive growth in sales and customer services. Her success in implementing electrification strategies in a challenging market landscape underscores her ability to navigate complexities and drive meaningful change.
Zhang’s journey with Mercedes-Benz began over two decades ago through the Daimler International Management Associate Programme, showcasing her enduring commitment to the brand. With an impressive track record in international projects, including the relocation of wholesale operations from Hong Kong to Beijing in the “Journey to China,” Zhang’s leadership acumen is unquestionably poised to take Mercedes-Benz Malaysia to new heights.
A Vision for the Future
In her own words, Amanda Zhang expresses her honor at taking on the new role and her eagerness to lead the Mercedes-Benz Malaysia team. Zhang’s commitment to fostering a culture of innovation, customer-centricity, and sustainable growth aligns seamlessly with Mercedes-Benz’s core values. Her belief in these cornerstones of success resonates with the brand’s ongoing pursuit of excellence and innovation.
Sagree Sardien, now the Head of Region Overseas, Mercedes-Benz Cars, Stuttgart, expresses excitement about Zhang’s appointment, highlighting her extensive leadership experience and strategic prowess. Sardien’s confidence in Zhang’s ability to guide the company forward underscores the brand’s seamless transition and steadfast commitment to its reputation for innovation and excellence.
As Amanda Zhang takes the reins of Mercedes-Benz Cars Malaysia & Mercedes-Benz Cars SEA II, the brand enters a new era characterized by innovation, sustainability, and a relentless pursuit of excellence. Under her visionary leadership, the brand is poised to build upon its already remarkable legacy and continue setting new benchmarks for the luxury automotive industry.
