Royal Enfield is doing this to continue its plans to expand its global presence
Royal Enfield, global leader in the mid-size (250cc-750cc) motorcycle segment, has announced commencement of operations of its exclusive Local Assembly Unit and CKD facility in Nepal in line with the brand’s goals to continue to expand globally.
Set up in collaboration with the Triveni Group, this announcement is a significant boost to the Royal Enfield name in the SAARC region, and further reiterates Royal Enfield’s commitment to Nepal. Located in Birgunj, the new facility is the Royal Enfield’s fifth CKD assembly unit in the world.
Moreover, this Royal Enfield CKD plant comes after Brazil, Thailand, Colombia and Argentina, in addition to its state-of-the-art manufacturing and ancillary facilities located in Tamil Nadu, India.
Royal Enfield CEO, B Govindarajan, congratulated the team on the inauguration of the Nepal CKD unit, said, “It has been our endeavour to grow and expand the middleweight motorcycle segment globally, and over the last few years, we have seen immense success in our international operations. Royal Enfield now ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others.”
The motorcycle market in Nepal is on a confident rebound journey, and Royal Enfield sees huge potential for the market to grow substantially. Pre-pandemic the motorcycle segment in Nepal was nearly 1.7 million units per year, with almost 60 to 65 percent of that being motorcycles sold in the over 150cc premium segment.
On top of that, with the market projected to grow at 10 to 15 percent in upcoming years, Royal Enfield believes that the trend of premiumisation of motorcycles will only increase and the brand’s resilient, reliable and high torque machines will be perfectly suited for riding styles and the rugged terrains of Nepal.
Royal Enfield Chief Commercial Officer, Yadvinder Singh Guleria, was present in Kathmandu to inaugurate the CKD unit and launch the new motorcycles for Nepal market, stated, “Today marks an important chapter in our journey in the Nepal market as we announce the commencement of our CKD operations in Birgunj. We are confident that we will be able to attract a new set of consumers and also grow the middle weight segment in Nepal.”
What’s more, with an assembly capacity of 20,000 units per year, the new Royal Enfield CKD assembly unit in Birgunj is a state-of-the-art, modern facility spread over 1,00,000 square feet that will cater to growing demand in the country.
To begin with, the facility will engage in local assembly of the new Classic 350 and the Scram 411. With this setup, Royal Enfield is committed to a seamless purchase process for its motorcycles in Nepal as well as to nurture the growing middleweight segment in the country.
