Was Ferrari inspired by the Aston Martin DBX707 with this new green colour?
Piero Ferrari, the son of Enzo Ferrari, founder of Ferrari has recently revealed his new Purosangue SUV in a special Verde Dora, or Dora Green colour, and this is strange, not because the colour is ambitious, but simply because, the last time we saw the brand use this colour was in 1962. So why use it again now all of a sudden?
At first glance, one might just say that it is because the Aston Martin DBX707 is finding major sales success in its own striking green colour option, more specifically Podium Green for its special edition Aston Martin DBX707AMR23 Edition. This colour was inspired by the brand’s F1 racing safety car colours, but is this the case?
Well, not really. See, to fully understand this, we need to go back in time to 1961, which is the year that Piero Ferrari’s father, Enzo Ferrari, chose to spec 400 units of his Superamerica car in the infamous Dora Green colour and even drove one himself between 1961 and 1962. Clearly the colour left a lasting impact on Piero.
Moreover, the original 400 Ferrari models in Dora Green featured various details that distinguished it from the production car, mainly in its engine, the potent V12 with 340hp designed by Gioachino Colombo and had a different displacement compared to the production car from which it took its name.
The main reason this colour being used again now is noteworthy is because the colour was rarely ever used again since the 60s and it is also the only common denominator uniting two revolutionary Ferrari models, especially since the Purosangue is the brand’s first ever SUV. It is truly awe inspiring how a colour can unite two cars sixty plus years apart.
On top of that, it is no secret that the internet seems to think that the Ferrari Purosangue is just an expensive Mazda so the brand really needs to do whatever it needs to to try and increase sales, right? Wrong again, Ferrari has actually stopped taking orders for the car as it needs to keep up with current demand.
So is it really fair to say that Ferrari took inspiration from the very successful Aston Martin DBX 707 AMR23? Well, yes and no. While the Aston Martin SUV is probably not the biggest reason Piero Ferrari chose Dora Green for his own personal Ferrari Purosangue it is probably still one of the reasons.
People unintentionally do things they would probably not do. We know this and marketing is a super effective way to convince anyone to do anything so it is not a stretch to say that exposure to the green coloured Aston Martin could be one reason Piero chose to spec his Ferrari in Dora Green.
Well, at the end of the day, people will think what they want to think so I leave it up to you to decide on whether it was nostalgia or sales success that influenced the colour of Piero Ferrari’s Purosangue.
