Ducati bikes are just as high-tech as they are high-performance.
Ducati, the renowned Bologna-based motorcycle manufacturer, has established itself as a pioneer in creating motorcycles that embody a perfect harmony between aesthetics and cutting-edge technology. With a relentless focus on design and research and development (R&D), Ducati has consistently delivered exceptional experiences to its passionate riders. Through groundbreaking electronic solutions, Ducati has not only elevated the performance and safety standards of motorcycles but has also introduced industry-first innovations that have become benchmarks for the entire two-wheeler segment.
- Evolution of Electronic Solutions in Ducati Motorcycles
Over the past 15 years, Ducati has made significant investments in the development of advanced technologies, particularly in the field of electronics. These electronic solutions have played a pivotal role in refining the character of each bike to suit specific riding purposes. Whether it’s maximizing track performance with the Panigale V4 or providing a comfortable and exhilarating journey with the Multistrada V4, Ducati’s focus on electronics has enabled riders to have unforgettable experiences.
Ducati’s commitment to innovation is evident in the introduction of various electronic advancements that have become industry standards. In 2008, Ducati revolutionized the super sports bike segment by being the first manufacturer to introduce Traction Control with the 1098R. The following year, the introduction of LED headlights on the Streetfighter 1100 showcased Ducati’s pioneering spirit. In 2010, Ducati unveiled the Multistrada 1200 S, the world’s first motorcycle capable of “changing character” through Riding Modes. This trend continued with the introduction of the TFT instrumentation on the Diavel in 2011, which is now a standard feature across motorcycle segments.
Further demonstrating Ducati’s commitment to safety, the collaboration with Dainese led to the introduction of the Multistrada 1200 Touring D|Air in 2014. This motorcycle integrated an airbag system with the ability to communicate with the rider’s jacket, ensuring enhanced safety standards. In 2020, Ducati once again pushed boundaries by introducing radars to the world of motorcycles, leading to the implementation of Adaptive Cruise Control and Blind Spot Detection systems on the Multistrada V4.
- Continuous Improvement and Customer Benefits
Ducati’s dedication to providing safe, high-performance, and accessible motorcycles extends beyond introducing new technologies. The company’s R&D department tirelessly works to refine and enhance existing models year after year. Owners of the Multistrada V4, for example, were provided with free upgrades such as the Minimum Preload and Easy Lift systems when they were introduced on later models. Furthermore, navigation system upgrades and the evolution of the Panigale V4 demonstrate Ducati’s commitment to continually improving its motorcycles.
- Collaboration and Internal Expertise
Ducati’s approach to innovation involves developing technologies in-house while collaborating closely with suppliers like Pirelli, Brembo, and Bosch. This partnership allows Ducati to maintain full control over the implemented technologies and customize them according to specific applications. The result is a range of motorcycles, including the Panigale V4, Scrambler, Streetfighter, Diavel, DesertX, and Multistrada V4, each representing a technological benchmark within its segment.
Ducati’s commitment to excellence is also reflected in its innovative working methods. By establishing internal laboratories, Ducati can conduct comprehensive tests during the development phase without relying heavily on external resources or suppliers. For instance, the Electrical & Electronic Testing laboratory ensures the quality and durability of electrical components by subjecting them to extreme thermal and environmental conditions. Additionally, Ducati analyzes individual chips under a microscope to guarantee their precise composition and adherence to development specifications.
- Software Development and Connectivity
Connectivity is an increasingly vital aspect in the motorcycle industry. Ducati’s focus on software debugging and mobile app activities ensures compatibility with various smartphone manufacturers and operating systems. The company’s navigation systems, such as the Phone Mirroring and Turn-by-Turn solutions, provide riders with up-to-date information and free software updates.
