Aston Martin is about to shake up the entire premium EV segment with its new projects
British Luxury carmaker, Aston Martin, has announced it’s ambition to create the world’s most thrilling and desirable electric performance cars. This was announced following a new supply agreement with world-leading electric vehicle (EV) technologies company, the Lucid Group.
Together, the group will help propel Aston Martin’s high-performance electrification strategy and its long-term growth and the proposed agreement was announced yesterday to the London Stock Exchange and will see Lucid supply Aston Martin with industry-leading EV technologies.
Moreover, Aston Martin already boasts an exceptional track record when it comes to creating intelligent and adaptable vehicle platforms so this all-new bespoke EV platform, developed by Aston Martin, will form the basis of the Company’s entire future electrified model range from hypercars to sports cars, GTs and SUVs, the first of which is said to launch in 2025.
Aston Martin vehicles have always been world-renowned for their rousing internal combustion engines so the transition to hybrid and full battery-electric powertrains is bound to raise some questions. However with Lucid’s cutting edge powertrain technology and advanced Mercedes-Benz electronic architecture at their heart, the future family of electrified Aston Martin vehicles will be every bit as dynamic, fun and luxurious.
On top of that, such precise control of power delivery to each wheel opens new horizons for Aston Martin’s world-class dynamics engineers, whose focus is firmly set on not just preserving the driving experience, but elevating it to a new level of intensity and enjoyment.
Sleek, wind-cheating bodywork, facilitated by no longer needing to feed air to a hungry internal combustion (ICE) engine, will play its part, with active cooling vents and airflow management around the wheel arches and underbody working to reduce the impact of wide tyres required to transmit the immense power and immediate torque delivery of the battery-electric powertrain.
Aston Martin and Pirelli are also poised to showcase the very latest generation of P Zero R tyre featuring the Pirelli Cyber Tyre, a system of sensors that gather a wide range of data and can provide a reliable gauge of the load going through each individual tyre to calculate a more accurate real-world range.
The supply agreement with Lucid is further evidence of Aston Martin’s absolute commitment to creating a world-leading sustainable, ultra-luxury high-performance brand, ensuring that its sustainability strategy is emblematic of a brand focused on building brilliant cars for future generations.
