The first Proton Digital Xperience Centre opens in the heart of KL.
The 1st ever Proton Digital Xperience (Proton DX) Centre has been opened in Quill City Mall in the heart of Kuala Lumpur via ACO Tech. ACO Tech is a joint venture between Proton, Altel Communications and Geely’s ECARX. The Grand Opening ceremony of this new Proton DX Centre happened this morning in the presence of the Minister of Science, Technology and Innovation.
What Is the Proton DX?
This 5,275 square feet centre aims to be a hub for automotive enthusiasts and a platform for Science, Technology, Engineering & Mathematics (STEM). ACO Tech aims to share the latest advancements within the automotive industry here.
There are 6 zones to explore:
Virtual Cockpit: The star attraction of PROTON DX, the Virtual Cockpit, is an enclosed theatre-like dome where visitors can enjoy a virtual drive and experience smart mobility. Beyond showcasing the latest automotive technologies, the Virtual Cockpit also provides a platform for conceptual experiences that incorporate future mobility innovations.
Activity Zone: The Activity Zone is an interactive space where visitors can indulge in stimulating motion sensing games individually or with family and friends. It also serves as a collaborative event space, aligning with the motto on the wall, “Let’s Shape the Future of Mobility.”
Aico Café: After the exciting virtual drive and motion sensing games, visitors can relax and unwind at Aico Café, a specially curated area offering a variety of beverages and pastries. The café is an ideal venue for PROTON owners and like-minded communities to host social gatherings.
Lifestyle Zone: The Lifestyle Zone showcases exclusive merchandise, including unique active wear and lifestyle products resulting from a collaboration between PROTON DX and Joma. This zone represents the lifestyle component of the broader mobility ecosystem, encompassing connected vehicles and wearable devices. Visitors can also expect official PROTON merchandise to be available in the future.
ATLAS Mall Showcase: ACO Tech understands the importance of hands-on experiences before making online purchases. The ATLAS Mall showcase allows visitors to explore and test selected products available on the ATLAS Auto mobile application. Additionally, official merchandise from other brands within the Geely Group, such as Lynk & Co and Zeekr, is on display.
In addition, the space features a Delivery Bay which can be used by Proton to deliver customer cars on special occasions.
