The Gen H event covers ‘Honda, hybrid and hype” and the future of the brand
Honda Malaysia has today kicked-off the ‘GEN H Event’ which represents ‘Honda, Hybrid and Hype’ to share the joy and fun of the brand’s hybrid technology with Malaysians to help more Malaysians understand and experience e:HEV technology which are currently offered in the Honda line-up in Malaysia.
The Honda ‘GEN H Event’ will feature various exciting activities such as fun fair rides, arcade, test drives, workshop, lifestyle food and beverage bazaar, graffiti art collaboration with local artists as well as an immersive area with fun and interactive activities. Entrance is free and one can refer to the table below for locations.
| Date | Time | Location |
| 3 to 4 June 2023 | 10 am to 10 pm | Linear Park, Taman Desa Tebrau, Johor Bahru |
| 10 to 11 June 2023 | 11 am to 11 pm | Juru Auto City, Penang |
| 17 to 18 June 2023 (Grand Finale) | 10 am to 10 pm | Stadium Bukit Jalil Car Park C, Kuala Lumpur |
Moreover, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura said, “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid.”
“Response to the IMA technology was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz hybrid models which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians.” He added.
He concluded with, “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda.”
On top of that, the 1.5L e:HEV powertrain was first introduced to Malaysians in 2020 in the Honda City. It was a significant launch, as it was also the World Premiere of the RS e:HEV variant. Honda Malaysia then introduced the 1.5L e:HEV powertrain in the City Hatchback and HR-V in 2022.
Since the launch of all three e:HEV variants, Honda Malaysia has sold more than 2,800 units of City, over 1,600 units of City Hatchback and more than 2,600 units of HR-V and in November 2022, Honda Malaysia launched an advanced 2.0L e:HEV powertrain in the Civic which further uplifted the C-Segment in Malaysia with the most advanced hybrid technology and feature offerings.
For more information on the ‘GEN H Event’, please visit the Official Honda Website linked here.
