Will Volkswagen finally introduce the Amarok here in Malaysia?
As we all know, pickup trucks are no longer simply a workhorse type of vehicle anymore, and it has been this way for many years now. As such, more automakers are releasing more lifestyle oriented pickup trucks and the Volkswagen Amarok is a good example of one that has just been revealed in the UK. Will it come to Malaysia next?
It is no secret that as far as pickup trucks go in Malaysia, there is not much diversity. We have the popular Toyota Hilux, Mitsubishi Triton, Ford Ranger, Isuzu D-Max and Nissan Navara. Naturally, one of these pickups is seen on the road far more often than the rest so isn’t it time to introduce a new contender to shake things up?
Moreover, healthy competition is never a bad thing, after all, it forces automakers to focus more on quality, features and fair pricing and with Volkswagen recently announcing the UK specifications and pricing for the new 2023 Amarok, is this the year Volkswagen finally introduces this pickup truck to the Malaysian market?
Anyway, in the UK, the Volkswagen Amarok pickup truck is available in four trim levels, specifically Life, Style, PanAmericana and Aventura and it starts from £33,000 (RM186,715). Clearly, this price puts the premium pickup truck slightly above the competition, but if the brand can figure out a way to bring it down, it could sell well.
The new 2023 Volkswagen Amarok also features horizontal upper radiator grille crossbars up front, while the rear end sports new C-shaped taillights. The new model is also now longer in length and wheelbase, making for more room, while shorter overhangs improve the pickup’s off road capabilities.
On top of that, the 2023 Volkswagen Amarok also adds new technology, including 30 driver assistance features and more refinement and reliability while the entry level, Life, trim, focuses on comfort and features 17-inch Combra silver alloy wheels, LED headlamps, a 10-inch infotainment screen and a rear-view camera system for safety.
The Volkswagen Amarok Style adds a more aesthetic design, as well as 18-inch Amadora silver alloy wheels, a Chrome styling bar and black side steps with a chrome insert. It also includes an upgraded 12-inch central infotainment screen with navigation, as well as additional safety features, such as an Area View 360° camera.
The Volkswagen Amarok PanAmericana, on the other hand, focuses on off-roading and features a rear locking differential, underride guard, a comfort suspension system, upgraded 18-inch black Amadora alloy wheels, and the premium bumper with black ‘X’ insert for added style.
The range-topping Volkswagen Amarok Aventura stands out even more with 21-inch Varberg silver alloy wheels, chrome-plated exterior mirrors and door handles and a premium bumper with silver ‘X’ insert. Will all this be enough to convince pickup truck buyers in Malaysia? I think so, at least buyers will now have a premium option.
What do you guys think about this? Should Volkswagen introduce the new 2023 Amarok here?
