The GoCar and Total Engines partnership will launch online-to-offline services
GoCar Malaysia, a leading on-demand mobility-as-a-service platform, is big on convenience and in line with this, it has begun a partnership agreement with TotalEnergies Marketing Malaysia to launch Online-to-Offline offerings including TotalEnergies’ lubricants and expertise from the GoCar Garage network.
The strategic partnership will enable both companies to widen their customer reach and service networks, starting with onboarding TotalEnergies Quartz Auto Services onto the GoCar mobile app, which offers far more convenience and also can be downloaded at this link here.
Moreover, this partnership is in line with TotalEnergies’ ongoing digitalisation drive to enhance consumer touch points across multiple channels. It will also make GoCar Garage’s convenient one-stop solution for consumers to service, maintain and repair their cars more accessible, with a target of 200 locations nationwide in 2023.
Another benefit of this partnership is that GoCar Garage along with its expanding network of Garage partners will also offer customers TotalEnergies’ advanced Quartz lubricants that leverage breakthrough molecular technology to deliver optimum engine protection, efficiency and resilience.
Quartz lubricants is the result of 60 years of experience and has been formulated to meet a range of demands, making it one of the more versatile lubricants and possibly the best choice for a larger range of consumers. Each formula undergoes thousands of hours of research, development and testing.
Vincent Minard, Vice President – Lubricants, Specialties & B2B of TotalEnergies Marketing Asia Pacific Middle East, also said, “At TotalEnergies, we have been at the forefront of driving digital innovation to offer greater value to our customers.”
“Collaboration with GoCar Garage via GoCar app is in line with our focus to deliver quality lubricants through our partner workshops, directly to customers. The O2O channel will provide more drive-ins to our partner workshops and convenient service to GoCar Garage customers.” He added.
Aimeric Ramadier, Operations Director, Oceania and South-East Asia, TotalEnergies also added, “TotalEnergies is excited to partner with GoCar Garage as customer centricity is a priority for both companies. We are looking forward to expanding our collaboration with GoCar in other business areas to deliver even more added value to Malaysian auto customers.”
Nicholas Tan, President of GoCar Malaysia, stated, “We believe that the market is ripe for a new way of servicing a car, especially for off-warranty vehicles. One that is more convenient and affordable and at trusted service centres.”
“This alliance with TotalEnergies will increase the availability of our seamless and transparent GoCar Garage services nationwide. Additionally, it will ensure we continue delivering quality to our customers, which is the cornerstone of our business.” He added.
The GoCar Garage digital platform is a seamless end-to-end car maintenance experience allows customers to schedule service appointments, select services, pre-approve quotations before work begins and make payments, all in one place. GoCar Garages are also equipped to service passenger vehicles from local and Japanese to continental and premium brands.
