Here is why Rolls-Royce Motor Cars had its best year in 2022
What does it mean to be successful? Well, my closest friend may say “a high-paying stable job”. Meanwhile, my uncle (an even bigger car guy than me) may say “Owning a Maserati Levante,” Clearly, you can ask 100 different people and get 100 different answers.
How about automotive journalist, Sounder Rajen (A.K.A me, the author)? Well, while I do agree with my uncle, I grew up in an age where most cars on the highway were sedans so I still see sedans as the “tauke besar” car and not an SUV, so to me, you know you’ve made it when you own a Rolls-Royce.
Moreover, while my opinion is biased, nobody can deny that Rolls-Royce is the most exclusive, expensive, feature-packed and still subtle car brand out there. Of course personal preference plays a huge part and I have always preferred the unbridled power hidden behind the understated beauty of a Rolls-Royce.
On top of that, I am not alone in having this opinion as the numbers back me up here. While we humans are all biased, numbers are purely objective, and the British carmaker has reported an 8 percent increase in sales to 6,021 Rolls-Royce models in 2022.
Now, 8 percent may not seem like much, after all, brands like Toyota reported sales increases of roughly 40 percent, so clearly Rolls-Royce didn’t do that well, right? Wrong. Firstly, you just cannot compare a Rolls to a Toyota as they are two different brands in two VERY different markets and target different demographics.
After all, many people can afford a Vios, but very few can afford any Rolls-Royce, and even then, if the British marque deems you unworthy, you still will not be able to get your hands on one. This is part of the reason why last year’s performance is a milestone in the brand’s 118 year history cements its position as a true House of Luxury.
Furthermore, I am not trying to put Toyota or any other brand down but anyone who knows anything about Rolls-Royce knows that the brand is very picky about who they allow to buy their cars and the fact that the brand has orders for all its models stretching far into 2023 is extremely good new for the marque.
On top of that, Rolls-Royce reported that the USA, China and Europe led the brand’s global growth along with Australia and SouthEast Asia also seeing growth fuelled by a surge in younger customers. This is part of the reason why the brand’s first electric vehicle (EV), the Spectre outdid the marque’s already ambitious expectations as well.
Now, I can keep writing until next week to summarize why I think Rolls-Royce had a great 2022, but I will let the brand’s CEO, Torsten Müller-otvos, conclude with “As we mark the 20th anniversary of the Home of Rolls-Royce at Goodwood, these results confirm Rolls-Royce Motor Cars as a great British success story.”
