This is up 95 percent for BMW from 2021 but is it all good news?
According to the Certified Professional Cost Accountant (CPCA), German automaker BMW, has delivered a total of 44,344 Battery Electric Vehicles (BEVs) in China in 2022 which is up a whopping 95 percent from 2021 which saw the brand deliver 22, 684 Pure Electric Vehicles (EVs).
Of these BMW BEVs sold in China for 2022, roughly 93 percent of these cars were made up of the iX3 and i3 eDrive35L (China only model) cars. This puts BMW in the 18th rank in China with an overall market share 0.93 percent. This means that BMW has had another stellar year and I hope they keep up the grind.
Moreover, the BMW i3 eDrive35L sedan was launched exclusively in China in April 2022 and is powered by a single electric motor and a 70.3kWh battery in the rear which makes the car rear-wheel drive and produces 210kW (roughly 286hp) of power and 400Nm of torque and has a CLTC range of 526km.
This achievement is astonishing as BMW saw very little sales in the first 10 months of 2022 but immediately saw a sharp rise in sales from November to December after the brand offered massive discounts. This included discounts of up to 20 percent in some cases as well.
BMW also delivered 760,000 vehicles in China in 2022 but the BEVs only accounted for around 6 percent of the total number, which is far below the national number which is 23 percent. The BMW iX3 makes up the majority of BEV sales while the i3 is responsible for about one third of the total sales.
On top of that, the BMW iX and i4 make up less than 8 percent of the sales while the new i3 seems to be an instant hit as it proved to be more popular with customers in the Chinese market as the iX and i4 simply do not offer the same value proposition that the i3 does so these two models were just not selling as much.
So, clearly, BMW managed to sell way more EV cars than the previous year but overall, it is still not a win for the brand as its petroleum cars have proven to be extremely more popular. With Chinese buyers increasingly shifting to EV, BMW will need to think of something fast to sell more EVs.
No doubt, the price wars that Tesla started this year will only add to the list of problems BMW is facing so if the brand plans to stay relevant in its biggest financial market, it will need to either offer more discounts than other EV brands like Tesla and BYD or it will need to find a way to better market its EVs.
We got all this from CarNewsChina and their full article is linked here. Thank you CarNewsChina for the information and images.
