Mitsubishi Motors gives back to Malaysian society in their own way.
When it comes to unexpected winners, Mitsubishi Motors Malaysia is definitely one of them. Thanks to the just the Xpander and Triton, the company has had some of the strongest sales performances in years. Now they’re giving back by contributing three Mitsubishi Triton 4×4 pick-up trucks to the Malaysian Red Crescent Society. And just in time for flood season too.
“In line with Mitsubishi Motors Corporation’s (MMC) social contribution activities, the company is making every effort to provide a wide range of support in response to disasters or emergency situations. Locally, we are humbled to partner with MRCS, an NGO which devotes its time to humanitarian services. We are confident that the Triton will assist MRCS to tackle the harshest of road conditions caused by heavy downpours such as extremely slippery roads, uneven terrains, and inundated roads all of which the Triton is capable of,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
Here’s the press release with more.
PRESS RELEASE
MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, recently contributed three Triton 4×4 pick-up trucks to the Malaysia Red Crescent Society (MRCS), a non-profit organization (NGO) in Malaysia.
The Triton 4×4 pick-up truck will be used to reach out and provide logistical support such as food, medical supplies, and humanitarian help to the needy during flood disasters. MRCS anticipates the upcoming Northeast monsoon in Malaysia to forecast heavy rainfall from November 2022 until March 2023. In addition, the Department of Irrigation and Drainage (DID) also alerted MRCS that although monsoon floods occur annually in identified risk areas, other parts of Malaysia could also face flash floods, particularly in cities with rapid urbanisation.
MRCS has been involved in disaster response for more than six decades. Its role is based on the guidelines under the National Security Council as the lead agency for disaster management and national security in Malaysia. Services offered by the MRCS include early assistance in Disaster Preparedness, Disaster Relief during and after a tragedy, as well as Disaster Recovery.
