12 TJM 4X4 Dealers toured for a good cause
Recently at the Adventure Tour in Australia, 12 TJM Dealer and Distributors from SouthEast Asia participated in this one of a kind tour. The team did so not only to strengthen their understanding of the product, but also utilized cultural diversity to push TJM further and innovate. Now that’s what I call championing a good cause.
Late last month on this unique road trip in the land down under hosted by the 4X4 adventure brand, TJM, Dealers and Distributors of the brand from all across SouthEast Asia attended. Teams from Thailand, The Philippines, Malaysia, Vietnam and, of course, TJM Australia took the lead too.
Moreover, the tour took place in two locations, Melbourne and Brisbane over two weeks and the trip wrapped up in stunning Moreton Island. The team also enjoyed many fun activities there such as driving on the beach, night kayaking, sand boarding down the dunes and even delectable Asian cuisine.
What’s more, this trip not only helped the TJM dealers of the region understand the products better, but also brought together a diverse group of people to improve communications within the organization and offer different perspectives and strategies to further enhance global product innovation.
Additionally, while in Melbourne, the dealers were treated to the 4X4 Outdoors Show where they could see these amazing TJM products in action. The team also discussed ideas and cross-pollination activities to expedite business growth in each country.
This also gave the team a chance to tour the factories and experience the more unique parts of the four-wheel driving experience in Australia. One of the dealers, Shamsul from TJM Malaysia, also spoke about the entire experience and what they learned from it.
Shamsul stated, “It was the first time I had been to Australia and had the opportunity to camp on the beach, Moreton Island was simply stunning and if I have the opportunity I’d love to go back.”
“For me, one of the best things about this trip was the factory tour, understanding more about the unique strengths of TJM products and learning about how they’re sold in the Australian market.”
Greg Kelly, Group General Manager from the parent company of TJM, Aeroklas Asia Pacific Group, added, “We’ve found if we embrace diversity and work hard to connect and communicate, we can unlock real innovation and develop products and services that are unmatched by our competitors.”
