Stellantis has introduced its fashionable French brand Citroën into the Indonesian market.
Citroën in Malaysia has a long and storied history. The company only recently pulled out of the market when Berjaya Auto Alliance decided to put their focus into just the Peugeot brand, while also continuing to honour aftersales commitments for existing Citroën and DS customers. However, there have been a few spyshots of new models like the C3 and C4 in Malaysia. This seems to indicate a possible return of the brand to the market. That being said, the Citroën brand is now in neighbouring Indonesia.
Stellantis appointed Indomobil Group as the sole distributor of Citroën in Indonesia with the first vehicles planned for introduction in 2023. Indomobil Group is no stranger to passenger cars.
They already operate the Jaguar, Land Rover, Audi, Volkswagen, Nissan, Suzuki, and Kia brands in the archipelago. They also have a number of commercial vehicle brands under their belt there. The Citroën brand will be parked under the Group’s PT. Indomobil Wahana Trada subsidiary.
It looks like at least three models will be offered in Indonesia – the all-electric E-C4, as well as the C3 and C3 Aircross.
Here’s the press release with more.
PRESS RELEASE
Stellantis N.V., the parent company of Automobiles Citroën, has appointed Indomobil Group to operate Citroën’s business in Indonesia, the partners announced in Jakarta today. The partnership agreement designates Indomobil as sole distributor of the Citroën brand in Indonesia and includes the planned introduction of Citroën vehicles to Indonesia starting in 2023.
The Partnership Agreement, signed on 20 April 2021, stipulates that PT. Indomobil Wahana Trada, a subsidiary of Indomobil Group, will handle the distribution and sale of Citroën products in Indonesia.
Citroën is a French car brand established in 1919 by Andre Citroën. True to its three key values, humanity, well-being and audacity, Citroën is committed to providing outstanding customer experience by delivering clever solutions through product and technology innovation. A benchmark in terms of comfort, Citroën products will be complemented by services that bring peace of mind and well-being to its customers.
The automotive market in Indonesia has bright prospects in the coming years. With this strategic partnership, Citroën — as a European carmaker — will offer more stylish, high-quality vehicles that will enliven the automotive market in Indonesia. Citroën will be supported by Indomobil’s extensive reach through its official dealer network and service workshops. Indomobil also has deep experience and expertise in developing brands with successful long-term strategies.
Carl Smiley from Stellantis said, “Indomobil is an established and valuable partner, having a track record of success stories with global automotive brands. More importantly, Indomobil has the expertise and long experience in the local automotive industry and a strong focus on customer satisfaction. These are the qualities Stellantis looked for in partner to help us launch Citroën in Indonesia, which is part of our larger strategy for growth in the region under the ‘Dare Forward 2030’ global plan.”
Stellantis, Citroën, and Indomobil, as partners in this new business endeavor, are committed to make the presence of Citroën in Indonesia a shining success. Towards that aim, the companies will work together in the coming years to make that goal a reality.
