Jaguar Land Rover Malaysia have won Retailer of the Year for 2021/22 in the Asia Pacific region.
When it comes to the premium market in Malaysia, neither Jaguar nor Land Rover have a significant share of annual sales. However, that doesn’t mean Jaguar Land Rover Malaysia isn’t doing a fantastic job. Both of these brands trail German and Swedish rivals in just about every market around the world, but in Malaysia they at least have the brand prestige to draw a different class of customer.
Taking exceptional care of these customers is the brand principle Jaguar Land Rover Malaysia (JLRM). The company took home the title of Retailer of the Year for the Asia Pacific region at the recent Jaguar Land Rover Retailer Awards 2021/22 ceremony for the third time. JLRM also won regional awards in Marketing, Customer Service and Sales.
Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia, commented, “We are truly humbled to receive this honour for the third year running. In fact, the same core leadership and team have driven JLRM over the past three awards. This is indeed testament to the great teamwork, dedication and commitment of the JLRM team, especially from customer service, sales and marketing. Our commitment to constantly raising the bar continues to drive us forward as we strive to deliver on our promise of redefining the automotive experience for our customers.”
JLRM went up against retailers in 13 countries across the region and this is the second consecutive year JLRM won in this category. They also won at the 2018/2019 Awards.
Jeffrey Gan, Managing Director, Retail and Distribution, Sime Darby Motors Malaysia, said, “In line with Sime Darby Motors’ drive to bring world-class services to customers, this award reflects that JLRM continues to remain at the top of its game in the luxury car segment. We are thrilled for the JLRM team for this stellar achievement. Furthermore, as an international award, this certainly demonstrates that the performance and capabilities of the strong talent pool cultivated by Sime Darby Motors, on par with the highest global standards.”
The Jaguar Land Rover Retailer Awards uses specific performance criteria across marketing, sales, customer service, staff training and retailer presentation to assess nominees. The award is said to carry international recognition, benchmarking retailers to the highest standards of the retail customer experience.
