The Volkswagen eShowroom gets an update that adds value to the customer experience.
During the pandemic-related lockdowns, most car companies in Malaysia finally put more resources into digitalising the retail experience. Car brands made it possible for customers to order their vehicle, apply for a loan and have the car delivered to their doorstep all without even visiting a physical showroom. Now that the lockdowns are lifted, the digital experience hasn’t been abandoned at all. If anything, it’s only becoming a more serious alternative for a lot of buyers who already know what they want. Now though, there’s another problem that’s plaguing the industry – a shortage of supply.
To counter this problem, Volkswagen Passenger Cars Malaysia (VPCM) has updated their eShowroom with more information to help guide customers. The refreshed eShowroom now shows customers which units are available at each of their authorised dealerships nationwide in real time. This gives customers a more accurate picture of what model is available in which showroom and in what specification.
The customers can then book a test drive, reserve the unit online with a booking fee of RM1,500.
Here’s the press release with more.
PRESS RELEASE
Volkswagen Passenger Cars Malaysia (VPCM) has refreshed its eShowroom to provide greater convenience for those looking to purchase a Volkswagen.
On the revamped website, customers will now have access to available units on sale at Volkswagen authorised dealerships nationwide in real time. Loosely based on the concept of “what you see is what you get”, only models that are available at dealerships will be featured.
Customers may search the website to find what models are currently available and their locations, and decide to either book a test drive, or reserve the unit online with a standard booking fee of RM1,500.
They will then be contacted by the preferred dealer on next steps to complete the purchase. As part of the Merdeka and Malaysia Day celebrations over the next two months, those who place a booking via the eShowroom will also receive an exclusive RM500 rebate on their purchase.
Visit the updated eShowroom at: https://eshowroom.volkswagen.com.my/
