Fact! The global millionaires want to drive a Ferrari SUV and Ferrari wants to make more money.
It is already a well known fact that Ferrari enjoys the highest profit margin per car sold over all other car manufacturers.
With every new model launched there is a waiting list and with some special edition cars, you need ‘to be invited’ to buy the car. So, if you are a crooked politician or a rather unsavory business person, you will not be able to buy from the factory and specify to your taste a special edition Ferrari, instead you will need to buy it in the used car market and pay a hefty premium.
So, why not a Sports Utility Vehicle (SUV) in the Ferrari showroom? When Porsche decided to build the Cayenne SUV, the same amount of negative responses was heard across Porsche fans. But just months after its launch, it was a sales success and the Cayenne was the vehicle that provided a life-line to a struggling Porsche brand at the time.
Today, Porsche continues to sell more Cayenne SUV’s as well as the Macan SUV and the recently launched Cayenne Coupe over all its wonderful sports cars. The Taycan EV might soon be the next best seller.
Even die-hard sports car manufacturer Lamborghini built a SUV and it outsells all its other models collectively in all markets. Let us not forget Bentley and Rolls Royce who shunned the SUV image for elegant sedans and large coupes. Today, the Rolls Royce Culinan, which is quite ‘yuck’ sells better than expected and the Bentley Bentayga which is equally ‘yuck’ sells better than its sedans.
Almost forgot about 007’s favorite car brand, Aston Martin. This once proud car manufacturer is promoting its first SUV more than its sports cars and even has it running around F1 races to show its handling and power delivery. The Aston Martin DBX is probably the best looking super luxury SUV right now and is turning heads at every F1 race.
So, it is about time for Ferrari to bring to market a SUV. Whatever the power-plant this Ferrari SUV will use, the design, the name (rumored to be ‘Purosangue’ and how many people will pronounce it wrongly) and the selling price will be, this Ferrari SUV will have a long waiting list from its launch date for about 2 to 3 years.
Yes, you read it here first, this Ferrari SUV will be bought by almost every multiple Ferrari owner (you probably need to be a repeat owner with more than 2 Ferrari’s currently in your garage).
The owner of two or more Ferrari’s will want this in their garage for their daily commute or for the wife or girlfriend, to keep her from nagging him about his sports car fetish.
The Ferrari SUV will be the ‘must have’ vehicle for every Asian ‘new’ Ferrari owner to keep up with the ‘neighbors’.
This Ferrari SUV will only be hated by owners of the Lamborghini Urus and Aston Martin DBX. Also, common people who cannot afford to buy one.
Meanwhile, do not be surprised to see in the near future a McLaren SUV being launched. Very near future. If Lotus Cars can have a SUV (Eletra) why not McLaren Cars?
