This year’s Hari Raya film from UMW Toyota is particularly touching.
After two years of refraining from heading home during the Raya season, this year’s exodus out of the major cities is set to be larger than ever.
That being said, there’ll still be a select few young ones who will find excuses to not head home. This Hari Raya film from UMW Toyota addresses those few. Check it out here and read the press release at the end for more details.
PRESS RELEASE
UMW Toyota Motor recently launched their Ramadan/Raya campaign this year with the theme ‘Bersama Lebih Bermakna’. Continuing the celebration nationwide, Toyota will be releasing their Hari Raya film entitled ‘Kota Raya’.
Inspired by the importance of family, especially with the travel restrictions Malaysians had to endure these past two years, ‘Kota Raya’ highlights the struggles of millennials in the city. Our deeply rooted sense of family and togetherness made the inability to celebrate together that much harder. Thus, many are looking forward to spending valuable, quality time together with family. The film stars Aedy Ashraf as Aidil, while Fitri is played by Amerul Afendi, and also features a special appearance by Toyota Gazoo Racing and Toyota Yaris ambassador, Janna Nick as Aqilah. ‘Kota Raya’ can be viewed from Tuesday, 26 April 2022 onwards via YouTube and other social media platforms.
“Hari Raya Aidilfitri celebrations this year will definitely be more joyful as everyone will have the opportunity to ‘balik kampung’. We at Toyota are looking forward to welcoming our customers to all our service centres, as they bring in their cars for servicing, prior to making the journey back to their kampungs. It is important to be with family during times like these, and since there has been no ‘balik kampung’ exodus for the past two years, it will be wonderful to see everyone with their families once again,” said President of UMW Toyota Motor, Ravindran. K.
In conjunction with the ‘Bersama Lebih Bermakna’ celebrations, all Toyota enthusiasts are invited to take part in the ‘Pandu Uji dan Menang Duit Raya’ contest, available from now till 1 May 2022. Each test drive qualifies the driver to take part in the contest and win some ‘duit raya’ worth RM100, while a test drive resulting in a successful booking will entitle the soon-to-be Toyota owner a chance to receive RM200 ‘duit raya’. A total of 30 winners will be selected weekly.
Bringing their ‘Bersama Lebih Bermakna’ festivities closer to their customers, UMW Toyota Motor hosted their Ramadan Weekender at all their outlets recently. More than 4,000 Toyota customers enjoyed great ‘bulan puasa’ deals along with other value-added offers at Toyota showrooms nationwide. The excitement of the upcoming Aidilfitri celebrations can already be felt by the many visitors, marking this as one of the many post-pandemic celebrations this year.
For more details on where to view ‘Kota Raya’ along with the ‘Pandu Uji dan Menang Duit Raya’ contest, please click on https://youtu.be/TUtLMxM8n88 and Toyota’s website: https://toyota.com.my/
