SAIC says Europe will be their first export market to exceed 100,000 vehicles sold a year in 2022.
SAIC – the largest auto conglomerate in China – has big export plans for Europe. SAIC has been increasing their exports year after year. Last year, about 600,000 of the 5.8 million cars they sold were in overseas markets. This year, the company anticipates that it can sell 120,000 vehicles in Europe alone.
These sales will be mostly through 2 of SAIC’s owned brands, MG and Maxus.
MG is a familiar brand to most Malaysian car enthusiasts. The MG Rover brand collapsed in 2005 and the MG brand and its UK plant were bought up by Nanjing Automotive, which in turn was bought over by SAIC. While production has been moved away from the UK, the sales and servicing networks in the UK and Europe have been expanded.
The Maxus brand also has its roots in a British marque called LDV Group, which sold a product called the LDV Maxus. For many years, the Maxus brand has been used by SAIC to sell commercial vehicle as well as MPVs, pick-up trucks, and more recently SUVs.
Here’s the press release with more information.
PRESS RELEASE
China’s largest carmaker SAIC Motor will go all out to further expand its European market this year, and its self-owned brands MG and Maxus are expected to sell 120,000 vehicles in Europe.
The carmaker said that Europe will become the first overseas market where its annual sales will exceed 100,000 vehicles.
According to official data, SAIC Motor sold 697,000 vehicles in overseas markets last year, a year-on-year increase of 78.9 percent, and it has been the largest vehicle exporter for six years in a row. It is said that one out of every three Chinese cars sold overseas is made by SAIC Motor.
The company delivered 470,000 MG vehicles last year, ranking among the top 10 brands in 17 countries. Maxus sold 52,000 electric vans in international markets last year, making it one of the most popular electric van brands in Europe.
As one of China’s first carmakers tapping into the global market, SAIC Motor has established a complete auto industrial chain covering research and development, marketing, logistics, auto parts, manufacturing, finance and second-hand car sales. Its vehicles are now sold in over 80 countries and regions across the globe. The company has developed six large-scale regional markets in the Europe, Australia and New Zealand, America, the Middle East, the Association of Southeast Asian Nations, and South Asia.
SAIC Motor’s performance in Europe was also very impressive last year. According to official statistics, the company’s two brands MG and Maxus sold 73,000 vehicles in developed countries including the United Kingdom, France, Germany and Sweden, among which more than 40,000 were new energy vehicles (NEVs). Over 800 marketing service outlets have been set up in the Europe, which helps establish a new image of “Intelligent Manufacturing in China”.
With the surging demand for NEVs in Europe, SAIC Motor will launch a batch of EV models this year, increase its marketing service outlets to 1,200, accelerate the development of its European market and make Europe its first overseas market with annual sales exceeding 100,000 vehicles.
Over the years, SAIC Motor has increased investment in technological innovation, and more than 30 self-branded NEVs have been launched, including mini cars, saloon cars, SUVs, MPVs, passenger cars, trucks and supercars. To answer the expectations of overseas customers for environmental protection and safety, the carmaker has used revolutionary technologies to develop the global model MG EH32, which will be first released in the European market this year.
SAIC Motor remained profitable in Europe and other key regional markets despite a variety of obstacles and hurdles last year, including the COVID-19 epidemic, rising raw material prices, and growing logistics costs. SAIC Motor will expect ongoing growth in overseas sales this year, thanks to the introduction of popular models and improvements to its logistics, marketing, and after-sales operations.
