Honda Malaysia shares some of its results and targets.
Honda Malaysia yesterday announced it sold a total of 53,031 vehicles in 2021, retaining its no.1 spot for non-national passenger car sales in Malaysia, but losing to Toyota’s combined passenger car and commercial vehicle sales in the country after many years. Honda’s marketshare in 2021 was 10.4%, with 25,000 units sold in the central region, 9,,00 units sold in the Southern region and 9,100 more sold in the Northern region. The City (36%), HR-V (21%) and CR-V (14%) were the companies best sellers for 2021.
This year, they aim to bounce back and sell some 80,000 vehicles with a forecast of 600,000 units for the Malaysian Total Industry Volume (TIV).
Honda Malaysia started 2022 with the recent launch of the all-new Civic and ended 2021 with the launch of the first ever City Hatchback. These two important vehicles will be joined by two additional car launches by Honda Malaysia, which we guess will be the all-new HR-V and all-new BR-V, both also extremely important models in the Honda roster.
Honda Malaysia also strongly suggested that they would add more vehicles with RS e:HEV and more VTEC turbo powertrains, along with plans to equip more models with Honda SENSING and Honda Connect technologies.
Honda Malaysia Managing Director and Chief Executive Officer, Ms. Madoka Chujo said, “We started 2022 on the back of the strong momentum gained from the launch of the All-New City Hatchback in December 2021. This model raised the benchmark in B-hatchback segment, offering advanced technology namely e:HEV, Honda SENSING and Honda CONNECT. This excellent start to the year continued with the launch of the All-New Civic last month. We set a new benchmark for the C-segment by offering VTEC Turbocharged and Honda SENSING as standard features for all variants. The model’s exceptional interior and exterior further complemented the All-New Civic’s overall package, making it stand apart in the C-segment.”
“Since the launch of these models, we are gaining good sales momentum despite the challenges of the flood recovery period recently. I would like to express our heartfelt gratitude to Honda customers and the Malaysian Government for their unwavering support towards Honda Malaysia. Taking the market response into account, we are pleased to share that Honda Malaysia will launch another 2 all-new models this year,” Ms. Chujo continued.
Honda Malaysia plans to enter used car market
Another announcement was that Honda Malaysia will be venturing into the used car business with a Honda Certified Used Car programme currently being developed. More on this will be unveiled shortly.
