NISMO And Autech Establish Customisation And Motorsports Company Under Nissan

NISMO and Autech Japan are joining forces to create a new company under Nissan.

Nissan Motorsport International (NISMO) and Autech Japan Inc. (Autech) are planning on joining forces on a new company under Nissan. This new company will be established on the 1st of April 2022.

The integration of the two companies is aimed to better utilise both company’s know-how in developing and manufacturing customised vehicles and NISMO’s brand power through motorsports. The company will be called “Nissan Motorsports & Customizing Co., Ltd.” for now but perhaps they’ll come up with a catchier trade name in the coming year.

This company will probably be developing parts and accessories for Nissan vehicles and the whole company will be led by NISMO’s current CEO, Takao Katagiri.

Here’s the press release with more.

PRESS RELEASE

Nissan Motor Co., Ltd. announced today plans to establish a new company through the integration of two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO). The new company is to be established on April 1, 2022.

The integration is aimed to better globally utilize Autech’s know-how in developing and manufacturing customized vehicles and NISMO’s brand power built up through motorsports. Positioned as an important strategic subsidiary, the new company is expected to contribute to Nissan’s sustainable growth.

Nissan aims to deliver a variety of exciting cars, provide experiences that better connect people and society, and to expand the possibilities of mobility.

Nissan Chief Operating Officer Ashwani Gupta said: “Autech, with its wide range of expertise, is a pioneer of customized vehicles. NISMO, through motorsports and enhanced driving pleasure, is a symbol of the spirit of challenge in Nissan cars. We are confident that the integration of these two companies will bring us even closer to the pinnacle of exciting mobility we are aiming for.”

Autech and NISMO CEO Takao Katagiri said: “Both Autech and NISMO have more than 30 years’ experience and have a solid and wide fan base. By connecting the high aspirations of our employees and advanced craftsmanship for the future, we aim to reach ever greater heights as a presence loved and supported by customers.”