Existing Ferrari clients and prospective customers got to experience Ferrari at the Petaling Jaya showroom.
After 2 years of lockdowns and loads of quiet launches, as a result, Naza Italia has taken their clients, prospective customers and members of the media through a unique journey through the Ferrari universe at the Petaling Jaya showroom.
The 3-day event began on the 10th of December and ended on the 12th with the brand’s full range available for viewing. The event also made use of augmented reality (AR) to immerse guests in all things Maranello.
There were six different exploration zones set up. Armed with tablets and AR gear, the guests were moved through these zones and shown the entire Prancing Horse stable. This semi-virtual tour was led by journey presenters, who were from the Ferrari Malaysia team. Here’s the press release with details on the journey.
PRESS RELEASE
The tour begins with a close-up view of the Ferrari 488 Challenge Evo and introduction to Ferrari’s DNA – its racing spirit, innovation and technology, commitment to craftsmanship, passion for performance and distinct design elements.
The next zone displays the latest models available: the Ferrari SF90 Spider, the Ferrari Portofino M, the Ferrari Roma and provides a virtual presentation of Ferrari’s full range. The personalisation zone takes them to the Atelier, where guests are encouraged to get creative and have a taste of what it feels like to customise their own Ferrari, looking through a broad selection of materials and putting their designer skills to the test with the car configurator.
In the community area and lounge, guests are treated to the 360 Factory Experience – an exclusive view of the Maranello factory, and make use of the dedicated MyFerrari app.
This area is dedicated to Ferrari’s world of superlative sporting experiences and activities that owners get to indulge in as part of the Ferrari family, showcasing the Corse Clienti, Passione Ferrari, Esperienza Ferrari and Calvacade events, among others.
The next zone upstairs highlights Ferrari Approved, a certification programme that puts pre-owned Ferraris through a comprehensive 190-point check by the brand’s thorough technicians to guarantee client confidence.
Ferrari Approved cars are on display for guests to view, whilst they also learn about the Ferrari Genuine (Out-Of-Range) accessories and kits that are exclusively designed and developed to give Ferrari owners the ability to make their Prancing Horse unique.
The tour concludes with an in-depth look at the brand’s aftersales services and maintenance programmes such as Genuine Maintenance, MainPower and Ferrari Premium.
Here there is also a classic model on display, a nod to the brand’s elegance of the past and guests learn about the Officina Classiche, the marque’s classic Ferrari inspection and maintenance service. Also showcased in this zone is a collection of Ferrari Genuine (In-Range) accessories.
The Ferrari Malaysia showroom invites its guests into the Ferrari Universe for three days of an immersive experience that gives them the big picture of Ferrari ownership and celebrates the legendary marque in a way that will leave a lasting impression.
