Bell & Ross Opens Outlets In 1Utama Shopping Centre PJ And Pavilion Bukit Jalil

The French watchmaker Bell & Ross is expanding in the Klang Valley with new locations in 1Utama and Pavilion Bukit Jalil.

Bell & Ross is expanding its footprint within the Klang Valley with 2 new outlets – a mono-brand boutique at luxury wonderland Pavilion Bukit Jalil, Kuala Lumpur and a permanent pop-up store at 1 Utama Shopping Centre in Petaling Jaya.

Here’s the press release with more.

PRESS RELEASE

Demand for Bell & Ross’ iconic designs is high in this region, necessitating the launch of its third and fourth boutiques in the Klang Valley. This urban conglomeration is a confluence of heritage and modernity as hints of its tin mining and colonial past are woven into futuristic ambitions and aspirations.

These are the very virtues of Bell & Ross that resonate with Malaysians, who welcome the two new boutiques to a retail landscape that includes existing mono-brand stores at The Gardens Mall and Pavilion Kuala Lumpur. Customers are promised not just products of exceptional style and quality, but a shopping experience to remember.

Bell & Ross was founded with a single aim in mind: to develop professional instruments for use in extreme situations. A team of watch designers and aeronautical control panel specialists joined forces to realise this vision, combining the tenets of Swiss watchmaking with the demands of professions that risk life and limb in pursuit of grand or vital goals. Astronauts, pilots, divers, race car drivers and bomb disposal experts alike are consulted on timepieces that are just as much allies as they are tools.

Take, for example, the 2011 Asia-only revamp of three key models in the BR 01 collection. The ensuing limited-edition BR 01 RADAR (Singapore), BR 01 Compass (Indonesia) and BR 01 SKULL (Greater China) in red, blue and green respectively reflect the colours and tools used in professional flight navigation. Juxtapose this against the fun BR 01 CASINO watch from the same year with a roulette as a dial as an idea of the breadth possible in these limited-release collections.

Exclusive to boutiques this year is the BR 05 HOROLUM, limited to 250 pieces. This collection is characterized by the use of all steel, including the bracelet. The metal receives an innovative microblasted ­nish. It gives a mineral matte appearance and provides an impression of purity. The BR 05 HOROLUM will particularly appeal to urban explorers who can be found in cities at any time of the day or night.