The Next Generation Ford Ranger Is being road-tested right now, possibly in Thailand.
The Ford Ranger has come to define the company’s fate in South East Asia. It’s currently the only high volume model worth selling in Malaysia. Yes, Ford still offers the Mustang and Everest in Malaysia, but it’s truly just the Ranger that are keeping them moving here. So, Malaysians might be excited to hear that a new generation of the Ford Ranger is currently being developed!
Ford’s Thailand website recently uploaded some photos and a video teasing the #nextgenranger in full Bronco R-inspired block-themed camouflage. The camouflage was designed to disguise some of the new Ranger’s more distinct design cues using these block patterns as well as other visual tricks. The pattern is also reflective, so the car will be visible in low light situations.
We doubt the new Ford Ranger will be road tested in Malaysia, as development and production of the vehicle takes place in Thailand, with some possibility of further development in Australia. That being said, the press release just state that it could be in a neighbourhood near you, so just keep a look out.
While little is known about the new Ford Ranger, what is quite apparent is the fact that Ford is sharing this platform with the Volkswagen Group, most likely to introduce the next generation Amarok here at a decent price. Ford’s production in Thailand allows the Ranger to be sold in Malaysia at a lower price while the current Amarok is assembled in Germany and Argentina, which would have resulted in a very pricey product as they don’t benefit from the ASEAN Free Trade Agreement duty structure.
The outgoing Ford Ranger T6 generation has been around since 2012, receiving a major facelift in 2015 and then a minor facelift in 2018, along with a new Ranger Raptor.
Here’s the press release with more.
PRESS RELEASE
Keep your eyes peeled – day or night – the next-generation Ford Ranger could be in a neighborhood near you.
As part of Ford’s ongoing global testing programme, the new pickup is taking to the road to ensure it is just right for customers, and it’s dressed up for the occasion.
The designer of the Ranger’s unique Bronco R-inspired block-style camouflage, Lee Imrie, and his team used the science of optics to mask some of the pickup’s key visual secrets until it is unmasked later this year. And road users will be able to see this truck in action even at night thanks to its unique reflective patterns.
While Ford is not trying to hide the fact that this is the #NextGenRanger thanks to the hashtag and QR code built into the pattern, it doesn’t want to fully reveal the final design just yet.
Stay on the lookout for more updates!
