Acura livery returns to Formula 1 after more than a decade.
The Red Bull Racing Honda and Scuderia AlphaTauri Honda Formula 1 cars will be sporting Acura livery at the Aramco United States Grand Prix this weekend. The last time Acura logos were featured in Formula 1 was back in 2007 at the Canadian Grand Prix with Jenson Button and Rubens Barrichello. Before that, Ayrton Senna and Alain Prost would wear Acura visors at US and Canadian Grand Prix events between 1989 and 1992.
This weekend, Max Verstappen and Sergio Perez of Red Bull Racing and Pierre Gasly and Yuki Tsunoda of Scuderia AlphaTauri will be donning Acura badging on their driving suits and helmet visors.
Perhaps this is an indication of Formula 1’s growing popularity in the United States. As it stands, there are already rumours floating around that American motorsport team Andretti may be looking at entering the F1 discipline through Sauber and Alfa Romeo.
Here’s the press release with more.
PRESS RELEASE
Acura is back in Formula 1! Returning to the pinnacle of motorsports for the first time in more than a decade, Acura livery will appear on the rear wings of the Red Bull Racing Honda and Scuderia AlphaTauri Honda Formula 1 cars for the Aramco United States Grand Prix at Circuit of the Americas in Austin, Texas Oct. 22-24. Celebrating its role as the performance division of Honda in North America, Acura also will appear on the driving suits and helmet visors of Red Bull drivers Max Verstappen and Sergio Perez and Scuderia AlphaTauri drivers Pierre Gasly and Yuki Tsunoda during the race weekend.
This is not the first time F1 legends have featured Acura branding. From 1989 to 1992, Honda F1 drivers including Ayrton Senna and Alain Prost wore Acura visors at the Canadian and U.S. Grand Prix. Most recently, Jenson Button and Rubens Barrichello displayed the Acura logo on their visors for the 2007 Canadian Grand Prix.
Racing is a key expression of Acura’s commitment to Precision Crafted Performance. Acura has a significant motorsports presence in North America with the brand sweeping the IMSA WeatherTech SportsCar Drivers’, Manufacturers’ and Teams’ Championships in both the DPi and GTD racing classes in 2020. Acura also won its first-ever overall victory at the grueling Rolex 24 of Daytona this year, with the Acura ARX-05 piloted by Wayne Taylor Racing.
On the street, Precision Crafted Performance is exemplified with a product lineup delivering world-class engineering, driving dynamics and technology. Reintroduced to showrooms this year, Acura’s Type S performance brand is recognized by driving enthusiasts who seek a more dynamic driving experience with enhanced power, handling and braking. Simply the best-performing sedan and SUV in Acura history, the turbocharged TLX Type S and MDX Type S push the joy that comes from an emotional driving experience to new heights. The new limited-production 600 hp NSX Type S supercar is the most powerful and best performing Acura ever.
