South Korean Luxury brand Genesis is the latest to make a commitment towards electric vehicles.
Genesis may be the new kid on the block, but they know an electric revolution is on the horizon. Not to be the last one to the game, they’ve followed in the footsteps of so many other brands in making a complete commitment to electric vehicles. They say that by 2025, every vehicle they offer will be electric, either in battery-electric form or hydrogen fuel cell electric form.
Does Genesis Even Have An Electric Vehicle?
Well, yes and no.
They currently only sell petrol, diesel and hybrid vehicles. However, just last month they revealed their first electric vehicle, the GV60.
While the Genesis GV60 is an electric vehicle, it isn’t really on sale just yet. So Genesis is making this transition relatively quickly.
Can Genesis make the transition to electric vehicles that quickly?
I have little doubt that they can. Genesis is part of the Hyundai Motor Group, one of the largest and most successful car conglomerates on the planet. Their sister brand, IONIQ and Kia itself have both made commitments to electric vehicles, which means Genesis will have access to the necessary technologies to make it happen.
Even the Genesis GV60 shows how this will play out. the GV60 is based on a shared platform called the E-GMP and it underpins the IONIQ 5 and KIA EV6. Its wheelbase is larger than that of the Palisade, Hyundai’s largest SUV. SO that E-GMP platform has a lot of potential to scale up to larger models in the future.
With regards to Hydrogen Fuel Cell Vehicles – this too is a technology currently available to the Hyundai Motor Group – in both large commercial and compact passenger vehicles.
Genesis to become 100% zero emissions by 2035
Besides their commitment to electric powertrains, Genesis also pledges that by 2035 the company will become carbon neutral by innovating throughout its value chain, from raw material extraction to vehicles, parts, work sites and production plants. All this while also selling more than 400,000 vehicles annually.
