Genesis showed their ideas for a Vision Gran Turismo car based on the Genesis G70.
The 2021 Monterey Car Week was full of surprises, and to close it off over the weekend. We got 3 design concepts from Korean luxury marque Genesis made in collaboration with Gran Turismo Sport, the video game series.
So, yes. These are virtual concepts, but they’re all built on an actual, physical racing car that was also revealed at the event called the Genesis G70 GR4 Gran Turismo (or Genesis G70 GR4 GT). This is Genesis’ first racing vehicle and it was made in California on the bones of the latest Genesis G70.
The three concepts that were revealed are:
Here’s the press release with more information.
PRESS RELEASE
This weekend, Genesis lifted the veil on its vehicle design process at an ultramodern experiential installation called The Performance of Design during Monterey Car Week. The designs unveiled included three concept vehicles developed in collaboration with the creators of the world-renowned Gran Turismo video game series.
Genesis, a brand oriented around its bold product designs, showcased its motorsport intent with the reveal of the Genesis G70 GR4 Gran Turismo (GT), a California-built racing vehicle, during an exclusive event. The award-winning G70 sport sedan has been completely reimagined for competition with an all-new GT-inspired racing package.
Genesis revealed several other vehicles in addition to the newly announced G70 GR4 GT, including the GR3 and three potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. Guests were invited to experience these new designs with the use of augmented and virtual reality technologies.
The Vision Grand Turismo Concept designs included:
The GR1 Alpha_DB:an experimental concept that embraces Athletic Elegance, separating the brand’s iconic two lines to form one seamless design and testing the limits of aerodynamics and speed.
The GR1 Bravo_GB: presenting sophisticated sculpture, proving that function and beauty can work as one.
The GR1 Charlie_ET: embracing the technical precision of Athletic Elegance, capturing the tension, athleticism and performance that is embedded into all Genesis products.
Genesis Motor North America
At Genesis, we put the customer at the core of everything we do. Genesis is a global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV70 and GV80 sport utility vehicles.
