Geely Auto Group prepares for a global product offensive to hit huge targets by 2025.
In just a few years, Malaysians went from mocking the then-unknown Geely Auto Group to singing praises of its products in their Proton SUV forms. And while Proton has been finding smaller, untapped markets to export its cars to, Geely has been preparing its own in-house brands for a global product offensive that will come to fruition by 2025.
After the group made their 2021 H1 results known, they made the announcement that they would target 3.65 million units of vehicles sold under their main in-house brands, namely Geely Auto, Lynk & Co, Zeekr and Geometry.
The plan is to expand these new and relatively fresh brands to the point where Geely Auto Group takes market share leadership domestically. Geely expects that by 2025, 30% of that 3.65 million target will consist of electric vehicles. That’s about 1,000,000 electric vehicles sold by Geely Group in 2025 alone, and they say that their Zeekr brand will take a majority of those sales.
While this sales target is mostly aimed at domestic sales, Geely Auto says their brand is slowly gaining recognition in Southeast Asia, the Middle-East, South America and in Russia too. They’re also still going on about Lynk & Co’s European expansion into the subscription scene as well as that brand’s introduction into the Asia-Pacific region through Volvo Car dealerships in the second half of this year. Meanwhile, Geometry is being used by Geely to carve up some market share in Eastern Europe and Israel.
Here’s the press release with more.
PRES RELEASE
Geely Auto Group announced at its 2021 H1 results media and investors conference that by 2025, the Group aim to achieve 3.65 million units in annual sales across the Geely Auto, Lynk & Co, Zeekr, and Geometry brands and expand its position as a marketshare leader amongst Chinese automakers. Among the Group’s 2025 target, electrified vehicles will account for 30% or over 1 million vehicles per year. The premium electric vehicle Zeekr brand will aim to achieve 650,000 units in annual sales by 2025. Globally, Geely Auto Group is continuing to expand its presence through the introduction of its Geely Auto, Lynk & Co, and Geometry brand products in new markets. The Geely Auto brand is steadily building its brand presence in Southeast Asia, the Middle-East, South America, and Russian markets with the introduction of its latest mild-hybrid and 3.0 generation models. In Europe, Lynk & Co is on schedule to expand its innovative subscription operation model and deliveries of its highly efficient hybrid power models. Lynk & Co will also announce its Asia-Pacific expansion plan in the second half of 2021. Geometry has also begun its global expansion with plans to offer its high-value mass-market models to Israeli and Eastern European consumers.
