The company says over 80% of Malaysian car buyers do their research on-line before making a purchase
Edaran Otomobil Nasional (EON), Proton’s largest dealer with nine dealerships across the country, has recently launched a dedicated Proton website in its effort to reach a wider, more tech-savvy customer base.
The website comes with several useful features to help customers browse for their favourite Proton models.
Through the integrated platform, customers will be able to do many things without having to get up from their couch, including checking for latest promotions, booking a test drive, reserving their next service appointment and calculating vehicle loans.
Akkbar Danial, Head of Automotive Distribution of DRB-HICOM and Chief Executive Officer of EON said that a strong on-line presence as a website not only provides massive opportunity for business growth, but is also at the heart of the car buying process today.
“A new website was overdue. With over 80% of Malaysian car buyers doing their research on-line before making a purchase, it is only logical to have a website, and a good one that works well on personal computers, smartphones and tablets,” he added.
In conjunction with the launch, customers who place a booking and register their new Proton cars with EON outlets from 1 August 2021 to 31 October 2021 will be entitled to a Shell Voucher redeemable at all Shell stations & Shell SELECT stores nationwide.
PRESS RELEASE
Edaran Otomobil Nasional Berhad (“EON”) has announced the launch of a dedicated PROTON Division website. The long-established automobile dealer is now ready to reach a wider customer base, every day of the year through its website. EON is PROTON’s largest dealer with nine branches across Malaysia.
Created with the user experience in mind, the newly-designed website includes many features to help users quickly and easily navigate and browse for their favourite PROTON models.
The integrated platform allows customers to check for latest promotions, book a test drive, reserve their next service appointment and even calculate vehicle loans, all at their fingertips and in the comfort of their home.
Akkbar Danial, Head of Automotive Distribution of DRB-HICOM and Chief Executive Officer of EON believes that the possibilities are endless for brands with a strong on-line presence as a website not only provides massive opportunity for business growth, but is also at the heart of the car buying process today.
“A new website was overdue. With over 80% of Malaysian car buyers doing their research on-line before making a purchase, it is only logical to have a website, and a good one that works well on personal computers, smartphones and tablets.
“As the single largest PROTON dealer in Malaysia, we aim to be the preferred automobile dealer nationwide by positioning ourselves and bringing customers to the forefront of our ‘stores’.
Through the website, the most accurate, up-to-date information and promotions regarding our products are easily accessible for our current and prospective customers to make informed car-buying decisions.
We endeavour to also offer savvy Malaysian shoppers a virtual showroom to browse and book from a wide range of PROTON cars, even when showrooms are closed for any reason,” said Akkbar.
Beyond distribution and an extensive after-sales network, EON also provides customised solutions for corporate clients under the PROTON Fleet Programme, targeted at fleet operators.
EXTRA JOY FROM EON
To pump up the jam, in conjunction with the new website, EON is partnering with Shell Malaysia (“Shell”) for a campaign that offers new PROTON owners Shell Vouchers as a token of appreciation. The Get Extra Joy from EON campaign is open to all customers who place a booking and register their new PROTON cars with EON outlets from 1 August 2021 to 31 October 2021.
Eligible customers will be entitled to a Shell Voucher redeemable at all Shell Stations & Shell SELECT Stores nationwide for retail purchases*. Customers can head to their nearest Shell station to utilise the voucher from 1 September 2021 to 28 February 2022.
For more information about EON, the Get Extra Joy from EON campaign and to locate a PROTON Authorised dealer, customers can log on to EON’s new website atwww.proton.eon.com.my and subscribe to the newsletter.
