It was the best quarter ever for the automaker and almost half of the cars sold were electrified models
Porsche Asia Pacific has announced its sales performance for Q1 2021, where it managed to deliver 827 vehicles, up 28% compared to the same period last year. Majority of the sales came from New Zealand, Thailand, Singapore and Malaysia.
The driving force behind the achievement were its battery electric vehicles and plug-in hybrid vehicles, which accounted for almost half (47%) of the total sales.
As for the Taycan specifically, a total of 150 units were delivered to customers in the first three months of this year. What’s interesting is that 60% of the buyers were completely new to the brand.
This signifies that electric mobility is quickly gaining traction in the region and the market is ready to embrace it.
PRESS RELEASE
Porsche Asia Pacific recorded its best first quarter ever, delivering 827 sports cars to achieve 28% growth in Q1 2021 compared to the previous year.
Electrification was a central driver for the business, with 47% of all units delivered being either battery electric vehicles (BEVs) or plug-in hybrid electric vehicles (PHEVs). This sets the company on the fast track to realise its global ambition, that by 2025, half of all new Porsche vehicles sold will be electrified, either fully or with a hybrid drive.
First deliveries for the all-electric Taycan were also made, with 150 units handed over to customers this quarter, accounting for nearly a fifth of total deliveries.
Along with New Zealand, the three neighbouring markets of Thailand, Singapore, and Malaysia emerged as top performers, highlighting the importance of Southeast Asia to the brand. Recognising the high business growth potential that the region holds, the ASEAN countries will remain a key focus area for Porsche as the company continues shaping the future of the sports car.
“The collaborative mindset and pioneering spirit that drives the Porsche team including our importer partners has proven instrumental in sparking innovative ideas and delivering strong results. It is also encouraging that customers appreciate our enduring commitment to making sure that every Porsche is a sports car, as both our hybrid and fully electric vehicles have been received with even greater enthusiasm and passion than expected,” said Arthur Willmann, Chief Executive Officer of Porsche Asia Pacific.
More than 60% of the Taycan owners who took delivery of their electric sports cars this quarter were completely new to the Porsche family, testament that the initiatives Porsche introduced to accelerate in the age of electric mobility are quickly gaining traction.
Following the launch of the all-electric Taycan, and the introduction of carbon-offsetting initiative Porsche Impact in 2020, sustainability will continue to be an important focus for Porsche Asia Pacific this year.
A recently announced collaboration with Shell will enable the implementation of the first cross-border high performance charging network in Southeast Asia, connecting Singapore and Malaysia. The partnership covers six Shell stations equipped with 180 kW direct-current (DC) chargers, offering the highest charging capacity across both countries. The initiative underlines the brand’s commitment to spearheading connectivity in the region.
Continuing to deliver new experiences that excite and engage with customers and potential fans will be a priority, with fresh initiatives and more partnerships in the pipeline.
The retail network is set to expand further, following the recently opened Porsche Centre Ara Damansara and the upcoming Porsche Centre Johor Bahru in Malaysia.
Porsche Asia Pacific is also committed to keep bringing the brand to new audiences via uncharted avenues. Following the “Driving Tomorrow” pop-up exhibition hosted at Singapore’s Jewel Changi Airport that attracted over 20,000 visitors earlier this year, the new Porsche Studio Hanoi in Vietnam’s vibrant capital led the way as the global pilot for a new store concept that brings a more contemporary, boutique-like feel to the brand’s urban retail format.
Finally, customers and enthusiasts can also continue to expect a robust sports car line-up, starting with the recent introduction of the fourth model in the fully-electric Taycan family as well as the upcoming new 911 GT3, ensuring the Porsche vision of offering a dream car for every type of customer is very much alive in the new year.
