The EMIRA will be an all new Lotus sports car under Geely.
Lotus has just confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. This new Lotus sports car comes at the right time as brand enthusiasts have been salivating over the EVIGA which is beyond reach for many due to its limited production run and super high asking price.
Lotus Cars needs a new sports car that will be in the price range of a Porsche Boxster or Renault Alpine and this allow some Malaysians to purchase this new Lotus from its new importer and brand owner in Malaysia. They can be contacted at 012-317 6606. Address: 43, Jalan Astaka U8/84A, Bukit Jelutong, 40150 Shah Alam, Selangor. Or you can visit their website https://www.lotuscars.com/en-GB/dealer/toycarz-malaysia/and leave your details and they will contact you.
PRESS RELEASE: The Emira launch news was confirmed during the Driving Tomorrow global digital conference broadcast. To date it has been known only by its codename, the Lotus Type 131.
The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.
Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.
The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk which is where the Emira will be built and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.
Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines which is the last time Lotus will launch an ICE car and it is with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.
With a distinctive new sports car design influenced by the Lotus Evija hypercar, Emira marks the acceleration of the brand’s product-led offensive into a new era of contemporary design, highly efficient powertrains, and everyday usability coupled with explosive performance.
Speaking about the Emira, Matt Windle said: ”It’s the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it’s a game-changing Lotus sports car.”
More details on the Lotus Emira will follow in July when the car is revealed.
