At this rate, physical showrooms could be a thing of the past sooner than later
Mitsubishi Motors Malaysia (MMM) has become the latest company to branch out into providing an online showroom for their prospective customers.
The main feature of the online showroom is a virtual 360-degree view of the exterior and interior of a car, as well as a gallery containing more images of the vehicle from different angles. There is also a clickable interactive button that provides access to further information and key features about the car. Those who wish to make a booking can do so by submitting a booking request form on the online showroom’s website.
In addition to viewing and booking vehicles, customers can also arrange a test drive session from the comfort of their homes via MMM’s Test Drive 2U service that was first introduced back in May 2020. This feature allows customers to have the test drive vehicle delivered to their preferred location.
Customers who are trading-in their vehicles via the online showroom will also enjoy a special promotion courtesy of MyTukar. After submitting a form, customers will be given the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at the customer’s convenience.
To complement its digital platform, MMM has also launched the Mitsubishi Connect app that allows its customers to schedule a service appointment, keep track of their vehicle maintenance history and get reminders for their next service from their smartphones.
Here’s the press release with more information:
PRESS RELEASE
MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, has launched an online showroom today. The brand’s first online showroom is dedicated to meet customer’s demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online.
The Mitsubishi Online Showroom may be found here https://www.mitsubishi-motors.com.my/onlineshowroom/
Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer’s purchasing journey by leveraging on technology enhancement. The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey:
| Traditional Purchase Journey | Mitsubishi Online Showroom |
| Vehicle Viewing | 360’ Virtual Showroom |
| Test Drive at Showroom | Test Drive 2U |
| Booking at Showroom | Online Booking Assist |
| Trade-in At Used Car Dealer | Online Trade In Assist |
360’ Virtual Showroom
The Mitsubishi online showroom offers a 360-degree view of the car’s exterior and interior, as well as allows customers to zoom in and out and navigate in every direction. Each of the Mitsubishi vehicles on display has a clickable interactive button to instantly show more information about the car and its key features. Besides a 360-degree view, the online showroom also comes with a gallery which showcases more images of the vehicles at various angles.
Test Drive 2U
MMM’s first-ever TEST DRIVE 2U online service which was launched since May 2020, allows customers to test drive a Mitsubishi car from the comfort of their homes. Customers who wish to test drive a Mitsubishi vehicle, may request for the same peace-of-mind test drive experience via the online showroom as well. Customers may follow a few simple steps in the online showroom page for an authorized dealer to bring the selected Mitsubishi car to the preferred location.
Booking Assist
For customers who wish to book a Mitsubishi car but is apprehensive to go to the showrooms, they may opt to continue their purchase journey online by submitting a booking request form on the online showroom’s website. Thereafter, MMM authorized dealers will contact the customer to assist them further on their bookings from loan to insurance application.
Trade-in Assist
MMM collaborates with MyTukar, a leading online used car market place in Malaysia to offer special trade in promotion for Mitsubishi customers who trade in their car via the Mitsubishi online showroom.
Customer who are interested to trade-in their vehicles, may submit a trade-in assist form online. There, customers will have the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at any of the customer’s preferred location to the customer’s convenience.
“In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process and technology,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
He added, “We have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customer’s convenience, and communication with the dealer to finalize the purchase journey. We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes.”
The company have also introduced the MITSUBISHI CONNECT mobile application as a continuation of after sales service through a digital platform. The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.
