Kia have finally officially adopted a new logo. This comes as no surprise to many who have seen images of a more symmetrical logo appear on concepts like the Kia Imagine in 2019. There was also an intellectual property registration at the end of 2019 that basically confirmed the new look more than a year ago. But now it’s official, and not only do they have a new logo, but they’ve got a new slogan as well.
Here’s the new logo and slogan:
They also launched this new logo with in Incheon, Korea, using 303 pyrodrones, setting a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.
Kia will also have some sort of brand ‘relaunch’ in the middle of January. Stay tuned for that. For more information about the new logo and slogan, here’s the press release.
PRESS RELEASE
Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
A new brand purpose and strategy to be revealed on January 15
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14). The event can be viewed on the Kia Global YouTube channel.
The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
