Small, Agile, Efficient And Fun
Positioned for the growing B-segment around the world, this Hyundai Bayon will be the entry model in the Hyundai SUV line-up for Europe and soon for Asia-Pacific where this segment will see added growth as economic conditions reduce the need for larger vehicles and car buyers will realize that a compact high specification vehicle will make more sense in after-sales and fuel consumption over large vehicles that cost more to run over the years after its warranty.
This new model will be launched in the first half of 2021 in Europe only first and then Hyundai marketers will decide on other markets.
PRESS RELEASE: Hyundai Motor has revealed the name of a new crossover SUV model: Hyundai Bayon. Coming to the European market in the first half of 2021, Bayon will be a fully-new model and an important addition to the current Hyundai SUV line-up.
Management Says
“Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success,” says Andreas-Christoph Hofmann, Vice President of Marketing & Product. “By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”
The Range
Hyundai Bayon will join the Kona, Tucson, Nexo and Santa Fe, becoming the latest member of the Hyundai SUV line-up in Europe.
The name Bayon was inspired by the city of Bayonne in the southwest of France. As Hyundai Bayon is primarily a European product, Hyundai decided to name it after a European city. Positioned between the Atlantic coast and the Pyrenees mountains, the French town is a great location for those who enjoy activities such as sailing and hiking, fitting with the lifestyle character of the new model.
Hyundai Naming
During the last 20 years, the company has frequently taken inspiration from locations around the world to generate some of the best-known nameplates among SUVs. These include not only the Tucson and Santa Fe, named after cities in the states of Arizona and New Mexico respectively, but also the Kona – whose name is derived from the Kona district on the Big Island of Hawaii. Even the pioneering fuel-cell electric vehicle Nexo has a geographic connection, taking its name from Nexø – one of the largest towns on the popular Danish holiday island of Bornholm.
Hyundai Gurantee
Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
