Remember the gorgeous Polestar Precept concept from earlier this year? Well, it looks like the concept will be going into production. Despite Polestar being a Sino-Swedish venture, the development of the car will take place in the UK. Production will take place in China, as Polestar already has a huge facility set up in Chengdu.
Not only will the Precept be fully-electric, hence producing zero emissions in motion, but it will also be built using sustainable materials. These materials include recycled PET bottles, reclaimed fishing nets, recycled cork vinyl and more.
Here’s the press release with more.
PRESS RELEASE
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding and at this years Geneva Motor Show they will reveal the Polestar Precept which is a vision of the brand’s future direction and a clear expression of intent. Precept exhibits the execution of new, more sustainable interior materials, the continued development of the digital user interface and the essence of Polestar design.
The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance.
“Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant,” comments Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact.
Minimalistic athleticism, the sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency. A 3.1-metre wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear.
The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LIDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.
The next generation HMI, powered by Android, builds on Polestar’s close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.
Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver’s gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.
Maximilian Missoni, head of Design at Polestar, says: “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.”
