Following the launch of the Proton X70 in July last year, Pad Motors Sdn Bhd, the distributor for Proton in Brunei has recently launched the updated Iriz, Saga and Persona. This will be followed by a roadshow programme starting 28 January.
After a successful 2019 saw sales volume grow by 55.7% , the national carmaker will be looking to improve on its performance in 2020 while increasing export volume. Launching the updated models in Brunei is a vital step for Proton towards achieving its long-term goal to be the third best-selling brand in ASEAN by 2027.
“When we updated the Proton Iriz, Persona, Exora and Saga last year, we did so while taking in to account the needs of markets outside of Malaysia and today, three of those cars are now available in Brunei. It’s a good start to 2020 but as the year progresses, we will be looking to export our cars to more countries,” said Dr Li Chunrong, Chief Executive Officer of Proton.
Aside from its updated models, Proton will also be looking to grow sales of the X70. With model year (MY) 2020 versions already rolling down the production line at the new RM1.2 billion plant extension in Tanjung Malim, the company now has the option of expanding the footprint for its intelligent SUV.
“Exporting the Proton X70 will be critical for Proton’s future sales growth, especially in neighbouring ASEAN countries. It will spearhead the introduction of the next generation of Proton models currently being jointly developed with Geely and will lay the groundwork for the brand with customers in these markets,” added Dr Li Chunrong.
