Everyone remembers the Hummer. It was a rolling monument to American excess that died out after three generations. Well, GMC is officially bringing it back for a fourth round and this time, it’s shedding its iconic gas guzzler image for something greener and in trend – electric power.
The full reveal of this new electric Hummer is slated for the 20th of May 2020, but some details have already been shared on its official website.
- up to 1000hp
- 11,500lb ft of WHEEL torque (motor torque to be disclosed)
- 0-60mp/h in 3 seconds
- will be produced in Detroit
- will be launched in 2021
Here are some of the teaser videos they’ve released:
Here’s the press release with more information.
PRESS RELEASE
GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature :
• 1,000 horsepower
• 11,500 lb-ft of torque
• 0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant .
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.
