They say that the enthusiasm for all things automotive has dwindled in recent years, but perhaps this is not the case for Ferrari. In 2019, the brand received 12% more visitors to its museums than before. One of the most important exhibitions to grace the halls last year was their tribute to Michael Schumacher for his 50th birthday celebration. They also featured a 90th-anniversary special exhibition as well as a showcase of hypercars.
Ferrari were so happy with this that they actually shared some key statistics with us. Here they are:
- Visitor numbers to Museo Enzo Ferrari in Modena: over 200,000
- Visitor numbers to Ferrari Museum in Maranello: over 400,000
- Single Ticket Access sales: increased by more than 50% year-on-year
For 2020, the brand will start the year off with a celebration of their 70 years of victories at the 24 Hours of Le Mans. Perhaps to override the sour taste in the mouth that that excellent “Ford vs Ferrari” must have left some fans of the prancing horse.
Here’s the press release with more information.
PRESS RELEASE
The Ferrari Museums set a new record in 2019, attracting more than 600,000 visitors, a 12% increase on the previous year. Both venues experienced strong growth with visitor numbers to the Museo Enzo Ferrari in Modena jumping in 2019 to over 200,000, whilst the Ferrari Museum in Maranello saw attendances rise to in excess of 400,000 in the same period.
The success of the single ticket for access to both museums – sales of which increased by more than 50% in 2019 compared to the previous year – demonstrates the excellent public response to the increasingly specialist nature of these two structures. Indeed, the museum in Modena celebrates the figure of the founder, along with the most elegant, exclusive Ferrari Gran Turismo engines and cars, while the museum in Maranello provides visitors with an experience that allows them to discover the history of the Group, of Scuderia Ferrari in Formula 1 and of the most iconic track and road cars that have written the history of the Prancing Horse, and continue to do so today.
In line with its different specialist visitor routes, the Maranello Museum’s first exhibition of the new year will be “Ferrari at 24 Heures du Mans”, which, from January 15, celebrates 70 years of Ferrari victories at the 24 Hours of Le Mans. The new show also flanks the current exhibitions: “90 Anni”, an homage to the Scuderia Ferrari’s history, and “Hypercars”, which features the limited edition special series that have been most influenced by Ferrari’s signature track-to-road technology transfers.
